Category: Business

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How to Conduct a Personal SWOT Analysis For Career Advancements?

Self-reflection is one of the highest states a human being can reach throughout their lifetime. It may seem straightforward. But this couldn’t be further from the truth. The most insightful business leaders invest heavily in digging deeper into themselves, building actionable plans that build upon their strengths while mitigating the management risks posed by their weaknesses. Aiming for perfection isn't realistic. This is why a personal SWOT analysis helps you to project the pros and cons on an individual level, uncovering new business opportunities and preventing disasters from happening thanks to weak links across departments and small organizations. Discovering Your… Continue Reading
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How to Handle New Clients When Overbooked

Complaining about an influx of prospects may sound ridiculous to many. But in reality, growing businesses *can* attract new customers if they need to, considering they’ve been in business long enough to build a reputation or a portfolio, save some capital, and explore a couple of channels that get the job done. In this case, it’s more about investing a lot more into the channels that work and restoring the long-term pipeline in exchange for a short financial hit. Additionally, ongoing leads are not uncommon—it’s the lineup of truly qualified and suitable leads ready to adhere to a specific business… Continue Reading
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Top 10 Interview Questions When Hiring A Content Marketer

First off, freelance marketplaces are underappreciated. I remember I submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60–100 applications or about 10x what one may expect at the moment. Most people gave up on Upwork while legitimate clients still use it as one of the many channels for finding freelancers (and even full-time employees). Second, most freelancers applying through different channels are lazy. We’ve posted three more… Continue Reading
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Common Recruitment Challenges in the IT Industry

My position in my LinkedIn profile is a CEO of a team of 25 for several years now (nowadays 45), and yet I still do receive about a dozen emails every week through LinkedIn inviting me to apply as a junior developer somewhere or take on a senior position for an industry that I hadn’t even heard of. Additionally, even though I’ve had the opportunity to build technical solutions in numerous platforms and stacks over the years, I regularly receive invitations for a senior engineer gig in one of the few stacks I’ve never worked in, don’t have listed anywhere on LinkedIn - no… Continue Reading
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The Definitive Recruitment Process for Top Talent

The hiring process is broken and we know that. 72% of hiring managers believe they are giving candidates clear job descriptions 36% of candidates say that is what they experience 55% of candidates report frustration with the recruitment process 71% of employers have discovered misstatements in resumes 40% of them even found a required skill (reported in CV) was nonexistent Stats were gathered by TEKsystems surveying 13,000 job candidates and over 1,400 employers. The recruitment process is becoming more and more complicated and there’s no tool that fits all needs. I learned that ~14 years ago and I was overwhelmed… Continue Reading
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Onboarding Best Practices That Every Business Should Use

Onboarding new employees is an essential part of the recruitment process. Skipping this requirement can backfire big time.  But here's the thing: onboarding a new hire takes months until reaching efficiency. Hiring the wrong fit is often a 5-figure investment (and past $100K for some roles), considering mentorship, training, and involving other team members and management in the process. Onboarding Is Crucial To Reduce Hiring Costs Since hiring is so expensive, it's approached carefully. I try to simplify the recruitment process by hiring motivated people eager to solve problems, avoid cultural misalignments (and a toxic environment), and ensure everyone can… Continue Reading
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17+ Experts Suggest 3 Blogging Mistakes Bloggers Always Make and How to Fix Them

Blogging is one of those areas that is always “about to die” but never lets go. As my agency profiles in high-scale WordPress projects and WordPress is built on PHP, I’ve spent the past decade listening about the decay of both technologies… And yet, PHP is the most widely used programming language with 79% adoption on the web and 43% of all websites out there are built on WordPress. So, if you keep hearing that blogging is dead… Then it’s probably on the rise! I’ve approached some expert bloggers and asked them to list common blogging mistakes that beginner bloggers… Continue Reading
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Content Marketing And The Future Of Audio/Video

Content marketing is basically a form of marketing that is focused on producing and distributing content online to target a specific audience. Businesses employ content marketing to attract attention and generate leads expand their customer base increase brand awareness or credibility engage an online community of users generate or increase online sales I consider content marketing a crucial part of my main job. It helps with branding, partnerships, community resources, accessible content for my team, educational pieces for new candidates, sales material, and a PR powerhouse. Even if it takes 50% of my time, its compound power is generally worth… Continue Reading
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Sales And Business Development Tips For Tech Companies

Software engineers often think about starting a web development business of their own. We may be talking about a traditional senior software developer working on a product after hours. No exposure to marketing, sales, and business development tasks at work. Traditional Computer Science degree. Complete focus on software engineering. Products Don't Sell Themselves They launch a product and probably sell through their own network or social media accounts. A couple of developers join the team, assisting with additional features, maintenance, and deployments. Have you started your own business as an engineer (or considered founding one)? The beginning is always tough - you… Continue Reading
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10 Sales Phrases You Definitely Want to Avoid During a Pitch

Overcoming your fear of sales is a key goal for entrepreneurs, new business founders, and people transitioning to the sales field. The only way to combat fear is through repetition - and in the context of sales, this equates to cold calls or emails. According to Salesforce, 92% of all interactions with customers happen over a phone call. While an introductory email can warm up a lead ahead of time, avoiding calls and scheduled meetings is almost inevitable, yet it has to be approached professionally and respectfully to your prospect. According to a survey led by HubSpot, there's a dramatic… Continue Reading