How to Incorporate Technology to Solve Business Problems

A couple of years ago, I gathered the 38 top business challenges across all industries. They fall within several main segments: Strategy Marketing Recruitment Management Sales Technology Legal While tech is self-explanatory (and notably solved with technology itself), software and hardware solutions can contribute to easier organization in the long run. Here’s how the global market and the U.S. market look in relation to the tech industry. Based on CompTIA's IT Industry Outlook 2023, fifty percent (47%) of tech growth worldwide is fueled by emerging technologies such as IoT software and hardware, SaaS+PaaS, AR/VR, robotics, AI, big data, and next-gen… Continue Reading

The Actionable Guide to Web Design Planning (16 Questions to Answer)

Planning a new web design project or a redesign is a tough exercise growing organizations go through. And in the era of $59 premium templates, understanding the rationale behind spending months in conceptualization, mockups, and prototypes requires some business insight. There are three reasons custom web design solutions are important to businesses: Corporate/brand identity User experience Conversion rates It all boils down to solving the business problem of generating new leads or customers through the front-facing web technology. Regardless of how beautiful the website is or whether it includes a thousand features, unless it is built with the customer in… Continue Reading

How to Handle New Clients When Overbooked

Complaining about an influx of prospects may sound ridiculous to many. But in reality, growing businesses *can* attract new customers if they need to, considering they’ve been in business long enough to build a reputation or a portfolio, save some capital, and explore a couple of channels that get the job done. In this case, it’s more about investing a lot more into the channels that work and restoring the long-term pipeline in exchange for a short financial hit. Additionally, ongoing leads are not uncommon—it’s the lineup of truly qualified and suitable leads ready to adhere to a specific business… Continue Reading

Top 10 Interview Questions When Hiring A Content Marketer

First off, freelance marketplaces are underappreciated. I remember I submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60–100 applications or about 10x what one may expect at the moment. Most people gave up on Upwork while legitimate clients still use it as one of the many channels for finding freelancers (and even full-time employees). Second, most freelancers applying through different channels are lazy. We’ve posted three more… Continue Reading

Common Recruitment Challenges in the IT Industry

My position in my LinkedIn profile is a CEO of a team of 25 for several years now (nowadays 45), and yet I still do receive about a dozen emails every week through LinkedIn inviting me to apply as a junior developer somewhere or take on a senior position for an industry that I hadn’t even heard of. Additionally, even though I’ve had the opportunity to build technical solutions in numerous platforms and stacks over the years, I regularly receive invitations for a senior engineer gig in one of the few stacks I’ve never worked in, don’t have listed anywhere on LinkedIn - no… Continue Reading

The Definitive Recruitment Process for Top Talent

The hiring process is broken and we know that. 72% of hiring managers believe they are giving candidates clear job descriptions 36% of candidates say that is what they experience 55% of candidates report frustration with the recruitment process 71% of employers have discovered misstatements in resumes 40% of them even found a required skill (reported in CV) was nonexistent Stats were gathered by TEKsystems surveying 13,000 job candidates and over 1,400 employers. The recruitment process is becoming more and more complicated and there’s no tool that fits all needs. I learned that ~14 years ago and I was overwhelmed… Continue Reading

Onboarding Best Practices That Every Business Should Use

Onboarding new employees is an essential part of the recruitment process. Skipping this requirement can backfire big time.  But here's the thing: onboarding a new hire takes months until reaching efficiency. Hiring the wrong fit is often a 5-figure investment (and past $100K for some roles), considering mentorship, training, and involving other team members and management in the process. Onboarding Is Crucial To Reduce Hiring Costs Since hiring is so expensive, it's approached carefully. I try to simplify the recruitment process by hiring motivated people eager to solve problems, avoid cultural misalignments (and a toxic environment), and ensure everyone can… Continue Reading

Content Marketing Lessons for 2023

What are the top content marketing lessons we've learned in 2022 that will get us through 2023?  Well, we've been dealing with content marketing for over a decade now, and the industry is evolving so quickly that sometimes SEO is king, sometimes it's, social media, or PPC, or something else. Things are evolving really fast and different channels work at certain times. But in a nutshell, producing high-quality content is still the most important thing that matters to three of my companies. This is the reason why we're spending so much time working with customers and working on ourselves, and… Continue Reading

17+ Experts Suggest 3 Blogging Mistakes Bloggers Always Make and How to Fix Them

Blogging is one of those areas that is always “about to die” but never lets go. As my agency profiles in high-scale WordPress projects and WordPress is built on PHP, I’ve spent the past decade listening about the decay of both technologies… And yet, PHP is the most widely used programming language with 79% adoption on the web and 43% of all websites out there are built on WordPress. So, if you keep hearing that blogging is dead… Then it’s probably on the rise! I’ve approached some expert bloggers and asked them to list common blogging mistakes that beginner bloggers… Continue Reading

Content Marketing And The Future Of Audio/Video

Content marketing is basically a form of marketing that is focused on producing and distributing content online to target a specific audience. Businesses employ content marketing to attract attention and generate leads expand their customer base increase brand awareness or credibility engage an online community of users generate or increase online sales I consider content marketing a crucial part of my main job. It helps with branding, partnerships, community resources, accessible content for my team, educational pieces for new candidates, sales material, and a PR powerhouse. Even if it takes 50% of my time, its compound power is generally worth… Continue Reading