March 6, 2019 Marketing

Website Optimization: Ranking Higher On Google With Less Content

While I’m a proponent of Inbound Marketing (and produce loads of long-form content), this isn’t necessarily the “holy grail” of website optimization and ranking a website on page 1. Why? Google Ranks Based On High Quality The way Google ranks content is solely based on “quality”. And the reason “long-form” is often described as the

February 6, 2019 Marketing

Internet Marketing For Startups – Outsourcing vs. Building Teams

Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. Same goes for content marketing, web design, web development, advertising, PR – you name it. It’s not the same for medical professionals and lawyers – which is why we don’t

December 24, 2018 Business

How to Build a Marketing Team In a Startup?

Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000? Is it a bootstrapped startup, a SMB, an established organization? Do you sell locally, on traditional media (newspapers and radio), internationally? Do you aim for B2B or B2C clients? Are paid ads a better starting point

November 9, 2018 Sales

Sales Tips For Bootstrapping a Development Startup

Software developers often think about starting a business of their own. There are freelance and remote working opportunities, the job requires understanding business models, and the pay is great. Of course, the tricky question is – how to land repetitive customers? 4 Strategies For Bootstrapping Without A Sales Background Sales skills are paramount for founders.

December 13, 2017 Business

Quora: 1 Year and 1 Million Answer Views

Most people who follow me online know that I’ve been spending a lot of time on Quora lately. I’ve been writing answers, participating in discussions, sharing existing Quora answers with my team and interacting with team members met through the platform. Which is probably why my local team prepared that spectacular clock for my birthday,

August 23, 2017 Technology

Do You Need a WordPress Website For Your Small Business?

The vast popularity of WordPress websites for small businesses is staggering. In addition to the utilization of services such as Squarespace, Wix, or Weebly, one may ask what is the best solution or a platform for building a website. With that in mind, it’s worth talking about the main idea of running a standalone website

July 29, 2015 Business

Blogging And Helping the WordPress Business Ecosystem

There’s been a good amount of WP drama lately for various reasons, but one of the most important ones is struggling. Because that’s where many people are in the WordPress community – they struggle. Freelancers work with non-educated customers asking for cheap changes. Agencies have a hard time growing since decent clients tend to avoid WordPress for

July 21, 2015 Business

My WordPress Advice and Tips for Business Owners at Mr Marketology

I spent some time with Jeff from The Marketology Group for his podcast Mr Marketology discussing the WordPress world and best practices. Don’t mind the small “P” in WordPress, other than that it was a great chat and it reminded me again how many basic bits from the WordPress ecosystem aren’t obvious to people outside

April 22, 2015 Business

The Challenges Of Building a Site For a Friend

I often receive referrals or friends asking me to set up a WordPress website for them. It’s usually something fairly small – such as a 5-page business website or a simple magazine website. They are close friends of mine or have been recommended through my network. They have received some offers, but are looking for a