Tag: marketing

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Sales Tips For Bootstrapping a Development Startup

Software developers often think about starting a business of their own. There are freelance and remote working opportunities, the job requires understanding business models, and the pay is great. Of course, the tricky question is - how to land repetitive customers? 4 Strategies For Bootstrapping Without A Sales Background [caption id="attachment_13303" align="aligncenter" width="650"] Checklist from https://articles.bplans.com/business-startup-checklist/[/caption] Sales skills are paramount for founders. Founders are the best salespeople in a business over the first years. They are passionate enough to work crazy hours for minimal pay for years, living and breathing their own business. Founders know every aspect of their business… Continue Reading
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Do You Need a WordPress Website For Your Small Business?

The vast popularity of WordPress websites for small businesses is staggering. In addition to the utilization of services such as Squarespace, Wix, or Weebly, one may ask what is the best solution or a platform for building a website. WordPress is used by 63.1% of all the websites whose content management system we know. This is 43.2% of all websites. Source: w3techs.com With that in mind, it's worth talking about the main idea of running a standalone website for a small business. What Purpose Does a Website Serve For a Business? Having a website for your business is a must. But why… Continue Reading
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How to Build a Marketing Team In a Startup?

Starting a business is a journey filled with critical decisions. One of the most important is assembling a marketing team to turn your vision into a resonant brand. How do you create a team that's skilled, cohesive, creative, and aligned with your startup's unique needs? Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000? Is it a bootstrapped startup, an SMB, or an established organization? Do you sell locally, on traditional media (newspapers and radio), or internationally? Do you aim for B2B or B2C clients? Are paid ads a better… Continue Reading
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Introverts Are Great In Sales And Marketing

Despite of my tendency to get involved with public speaking at conferences and universities and being a band member, I tend to define myself as an introvert. I don't enjoy large crowds and clubs full of people, and I have a small circle of people that I stay in touch with daily. Different tests and studies define me as mainly introverted (since there's no definitive black or white for anything). Introverts often need help to sell their services. They may find it challenging to approach new people, make cold calls, or network at events. Extroverts, on the other hand, are… Continue Reading
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Website Optimization: Ranking Higher On Google With Less Content

While I'm a proponent of Inbound Marketing (and produce loads of long-form content), this isn't necessarily the "holy grail" of website optimization and ranking a website on page 1. Why? Even though Google's algorithm for ranking content strongly emphasizes quality, which often correlates with the depth and comprehensiveness of an article. Long-form content, which usually exceeds 1,000 or even 2,000 words, has the space to explore topics in greater detail that allows for more nuanced arguments, better-substantiated claims, and a more comprehensive range of perspectives or solutions to a problem. Additionally, long-form content often includes other elements that Google values,… Continue Reading
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Internet Marketing For Startups – Outsourcing vs. Building Teams

Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. The same goes for content marketing, web design, web development, advertising, PR - you name it. It’s not the same for medical professionals and lawyers - which is why we don’t deal with these problems in the first place. Sure, some are better and more experienced than others, but you know that they’ve studied hard and gone to some of the best medical or law schools in order to land a job in the first… Continue Reading
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Blogging And Helping the WordPress Business Ecosystem

There's been a good amount of WP drama lately for various reasons, but one of the most important ones is struggling. Because that's where many people are in the WordPress community - they struggle. Freelancers work with non-educated customers asking for cheap changes. Agencies have a hard time growing since decent clients tend to avoid WordPress for reasons. Now, I'm amplifying that for a reason. Of course there are some clients who pay good amounts and look for high quality. But the vast majority of customers are not there yet, and the main reason they are after WordPress is low cost. WordPress… Continue Reading
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Hiring Digital Marketers Amidst The Growing Employment Opportunities For A Remote Workforce

Remote working and starting a business are two trends that have been massively popular over the past few years. The news of Yahoo and IBM pulling remote workers back to their offices and letting go of people who aren’t willing to work on-site has created mass protests online and throwbacks from the young generation that refuses to obey the 9-to-5 working lifestyle. The influence of digital online sources and online startups has provided job opportunities for people willing to provide services remotely. Self-made entrepreneurs have started with small blogs that went viral or YouTube channels that generate millions of views… Continue Reading
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Quora: 1 Year and 1 Million Answer Views

Update: April 2020, Note: The original story was authored in January 2018. At the moment, I've accumulated 2.7 million Quora views! Most people who follow me online know that I've been spending a lot of time on Quora lately. I've been writing answers, participating in discussions, sharing existing Quora answers with my team and interacting with team members met through the platform. Which is probably why my local team prepared that spectacular clock for my birthday, conveniently including Quora to my daily schedule: How I Got Started With Quora I stumbled upon Quora back in 2013 or 2014 while browsing… Continue Reading
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Regular Blogging and Misconceptions

After a short discussion on Twitter related to my Daily Blogging is disappointing post, Chris Lema said that I was wrong: @mattmedeiros @sarahpressler @no_fear_inc Yes he is. But he's also wrong. :) I'd explain, but I'll do it tomorrow. In a new daily post. :) — Chris Lema (@chrislema) January 13, 2014 and then he followed up with another post - Five reasons I recommend daily blogging (even if you disagree), with another subtitle labeled "This is a post about regular writing". Now, since I respect Chris Lema a lot and being able to chat with him helped me and my business,… Continue Reading