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Thought Leadership Publishing & Market Education Signals in the WordPress Ecosystem
There’s been a good amount of WP drama lately for various reasons, but one of the most important ones is struggling. Because that’s where many people are in the WordPress community – they struggle. Freelancers work with non-educated customers asking for cheap changes. Agencies have a hard time growing since decent clients tend to avoid WordPress for…
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Operating System Signals & Structural Visibility in Organic Search Performance
Organic search performance provides execution signals about a digital asset’s structural visibility, operating constraints, and stakeholder reach dynamics. Rather than “ranking higher with less content,” organic visibility reveals constraints in operating surfaces, signal throughput sustainability, and relevance alignment that materially affect value capture, traffic governance, and competitive positioning in digital ecosystems. Operating Landscape Benchmarking &…
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Hiring Digital Marketers Amidst The Growing Employment Opportunities For A Remote Workforce
Remote working and starting a business are two trends that have been massively popular over the past few years, especially among digital marketers. The news of Yahoo and IBM pulling remote workers back to their offices and letting go of people unwilling to work on-site has sparked mass protests online and backlash from the younger…
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How to Build a Marketing Team In a Startup?
Starting a business is a journey filled with critical decisions, and one of the most important is to build a marketing team that can turn your vision into a resonant brand. How do you create a team that’s skilled, cohesive, creative, and aligned with your startup’s unique needs? Let’s start with several questions first: It…
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Introverts Are Great In Sales And Marketing
Despite my tendency to get involved with public speaking at conferences and universities, as well as being a band member, I still define myself as an introvert, which is a unique perspective that informs my approach to introvert marketing. I don’t enjoy large crowds and clubs full of people, and I have a small circle…
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WordPress Product Marketing – the Right Way
I browse and read a lot (articles, code) on a daily basis, I tend to forget quickly due to the tons of data that passes through my head (I normally have about 5 windows with 20 Chrome tabs open each). I read a great post by Brian Krogsgard on marketing WordPress products on Wed and I…
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Regular Blogging and Misconceptions
After a short discussion on Twitter related to my Daily Blogging is disappointing post, Chris Lema said that I was wrong: @mattmedeiros @sarahpressler @no_fear_inc Yes he is. But he’s also wrong. 🙂 I’d explain, but I’ll do it tomorrow. In a new daily post. 🙂 — Chris Lema (@chrislema) January 13, 2014 and then he followed…
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The Challenges Of Building a Site For a Friend
I often receive referrals or friends asking me to set up a WordPress website for them. It’s usually something fairly small – such as a 5-page business website or a simple magazine website. They are close friends of mine or have been recommended through my network. They have received some offers, but are looking for a…