While I’m a proponent of Inbound Marketing (and produce loads of long-form content), this isn’t necessarily the “holy grail” of ranking a website on page 1. Why? Google Ranks Based On High Quality The way Google ranks content is solely based on “quality”. And the reason “long-form” is often described as the go-to solution is…
Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. Same goes for content writing, web design, web development, advertising, PR – you name it. It’s not the same for medical professionals and lawyers – which is why we don’t…
Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000? Is it a bootstrapped startup, a SMB, an established organization? Do you sell locally, on traditional media (newspapers and radio), internationally? Do you aim for B2B or B2C clients? Are paid ads a better starting point…
Software developers often think about starting a business of their own. There are freelance and remote working opportunities, the job requires understanding business models, and the pay is great. Of course, the tricky question is – how to land repetitive customers? 4 Strategies For Bootstrapping Without A Sales Background Sales skills are paramount for founders….
Most people who follow me online know that I’ve been spending a lot of time on Quora lately. I’ve been writing answers, participating in discussions, sharing existing Quora answers with my team and interacting with team members met through the platform. Which is probably why my local team prepared that spectacular clock for my birthday,…
The vast popularity of WordPress websites for small businesses is staggering. In addition to the utilization of services such as Squarespace, Wix, or Weebly, one may ask what is the best solution or a platform for building a website. With that in mind, it’s worth talking about the main idea of running a standalone website…
There’s been a good amount of WP drama lately for various reasons, but one of the most important ones is struggling. Because that’s where many people are in the WordPress community – they struggle. Freelancers work with non-educated customers asking for cheap changes. Agencies have a hard time growing since decent clients tend to avoid WordPress for…
I spent some time with Jeff from The Marketology Group for his podcast Mr Marketology discussing the WordPress world and best practices. Don’t mind the small “P” in WordPress, other than that it was a great chat and it reminded me again how many basic bits from the WordPress ecosystem aren’t obvious to people outside…
I often receive referrals or friends asking me to set up a WordPress website for them. It’s usually something fairly small – such as a 5-page business website or a simple magazine website. They are close friends of mine or have been recommended through my network. They have received some offers, but are looking for a…
Despite of my tendency to get involved with public speaking at conferences and universities and being a band member, I tend to define myself as an introvert. I don’t enjoy large crowds and clubs full of people, and I have a small circle of people that I stay in touch with on a daily basis. Plus,…
