Hiring Digital Marketers Amidst The Growing Employment Opportunities For A Remote Workforce

Remote working and starting a business are two trends that have been massively popular over the past few years. The news of Yahoo and IBM pulling remote workers back to their offices and letting go of people who aren’t willing to work on-site has created mass protests online and throwbacks from the young generation that refuses to obey the 9-to-5 working lifestyle. The influence of digital online sources and online startups has provided job opportunities for people willing to provide services remotely. Self-made entrepreneurs have started with small blogs that went viral or YouTube channels that generate millions of views… Continue Reading

Website Optimization: Ranking Higher On Google With Less Content

While I'm a proponent of Inbound Marketing (and produce loads of long-form content), this isn't necessarily the "holy grail" of website optimization and ranking a website on page 1. Why? The way Google ranks content is largely based on "quality". And the reason "long-form" is often described as the go-to solution is simple. A long-form article is traditionally in-depth when compared to a short, 500-700 words piece. If 2,000+ word pieces were mandatory, why do tools rank so high? Or landing pages comprised of images and bold titles? Because they solve the business problem right away. No need to add… Continue Reading

Internet Marketing For Startups – Outsourcing vs. Building Teams

Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. The same goes for content marketing, web design, web development, advertising, PR - you name it. It’s not the same for medical professionals and lawyers - which is why we don’t deal with these problems in the first place. Sure, some are better and more experienced than others, but you know that they’ve studied hard and gone to some of the best medical or law schools in order to land a job in the first… Continue Reading

How to Build a Marketing Team In a Startup?

Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000?Is it a bootstrapped startup, an SMB, or an established organization?Do you sell locally, on traditional media (newspapers and radio), or internationally?Do you aim for B2B or B2C clients?Are paid ads a better starting point or you’d rather shoot for inbound marketing?Do you sell products or services? Physical or digital?How long does a traditional sales cycle take? [Tweet "It is important to try to work solo and figure out marketing by yourself first or try to hire an assistant until you reach… Continue Reading

Sales Tips For Bootstrapping a Development Startup

Software developers often think about starting a business of their own. There are freelance and remote working opportunities, the job requires understanding business models, and the pay is great. Of course, the tricky question is - how to land repetitive customers? 4 Strategies For Bootstrapping Without A Sales Background [caption id="attachment_13303" align="aligncenter" width="650"] Checklist from https://articles.bplans.com/business-startup-checklist/[/caption] Sales skills are paramount for founders. Founders are the best salespeople in a business over the first years. They are passionate enough to work crazy hours for minimal pay for years, living and breathing their own business. Not everyone is born a salesman though… Continue Reading

Quora: 1 Year and 1 Million Answer Views

Update: April 2020, Note: The original story was authored in January 2018. At the moment, I've accumulated 2.7 million Quora views! Most people who follow me online know that I've been spending a lot of time on Quora lately. I've been writing answers, participating in discussions, sharing existing Quora answers with my team and interacting with team members met through the platform. Which is probably why my local team prepared that spectacular clock for my birthday, conveniently including Quora to my daily schedule: How I Got Started With Quora I stumbled upon Quora back in 2013 or 2014 while browsing… Continue Reading

Do You Need a WordPress Website For Your Small Business?

The vast popularity of WordPress websites for small businesses is staggering. In addition to the utilization of services such as Squarespace, Wix, or Weebly, one may ask what is the best solution or a platform for building a website. With that in mind, it's worth talking about the main idea of running a standalone website for a small business. What Purpose Does a Website Serve For a Business? A few standard assumptions (followed by the majority of the businesses): Providing detailed information about the products or services offered by the businessStructuring and keeping up to date the company information that… Continue Reading

Blogging And Helping the WordPress Business Ecosystem

There's been a good amount of WP drama lately for various reasons, but one of the most important ones is struggling. Because that's where many people are in the WordPress community - they struggle. Freelancers work with non-educated customers asking for cheap changes. Agencies have a hard time growing since decent clients tend to avoid WordPress for reasons. Now, I'm amplifying that for a reason. Of course there are some clients who pay good amounts and look for high quality. But the vast majority of customers are not there yet, and the main reason they are after WordPress is low cost. WordPress… Continue Reading

My WordPress Advice and Tips for Business Owners at Mr Marketology

I spent some time with Jeff from The Marketology Group for his podcast Mr Marketology discussing the WordPress world and best practices. Don't mind the small "P" in WordPress, other than that it was a great chat and it reminded me again how many basic bits from the WordPress ecosystem aren't obvious to people outside of our community. I've been spending a lot of time with marketers over the past couple of years and that taught me a lot, which is why I was more than happy to share my overview on the WordPress market and the large ecosystem of business owners running WordPress… Continue Reading

The Challenges Of Building a Site For a Friend

I often receive referrals or friends asking me to set up a WordPress website for them. It's usually something fairly small - such as a 5-page business website or a simple magazine website. They are close friends of mine or have been recommended through my network. They have received some offers, but are looking for a reliable solution instead of a shady freelancer or a random website building company. [caption id="attachment_12623" align="aligncenter" width="821"] Costs vs. Value[/caption] Generally speaking, I usually price services based on one of these two approaches: Free help for friends and family for trivial tasks and general guidance.… Continue Reading