The Power of Networking Done Right

The reason I find networking critically important is simple. Referrals make the best business contacts. Freelancers get a lot of business through word-of-mouth. Internships are often contingent on a common point of contact. Hiring for a senior management position is almost completely dependent on networking. Moreover: Plenty of brilliant minds are introverts. You don't always get to meet them at events. Social media and blogs, as well as smaller meetups or alumni gatherings, could be instrumental in meeting the right peers.Nowadays, jobs often deal with sensitive data. Trust is a major factor. Keeping the intellectual property in place isn't just… Continue Reading

Marketing On LinkedIn: The Step-By-Step Executive Guide

Facebook or Instagram may be the leaders for B2C and direct relations to consumers, but nothing beats the strategies in marketing on LinkedIn for businesses when it comes to professional B2B relationships, selling enterprise products, or recruiting top talent. C-Suite executives represent about 1.5% of the LinkedIn population – let alone the myriad of executives, directors, senior managers. This high-profile pool of decision-makers is the best possible target to market (if you operate in a B2B environment). And ever since Microsoft acquired LinkedIn and turned it into a thought leadership platform, B2C businesses have been reporting positive results with purely organic… Continue Reading

WT:Social And The New Age Of Social Networks

I've been following Jimmy Wales for years and I'm extremely excited to sign up for his latest project: WT:Social. If you've heard of WikiTribune before, WT:Social takes a similar take on social networks after the endless number of scandals around Facebook. The new social network just crossed 110,000 users and quickly picks up traction among the tens of millions of angry users of ad-populated networks, selling data to 3rd parties, overhearing conversations "by chance" and broadly, gamifying their experience around market domination, not human development. Are There Social Networks? Marketers know that content marketing for Facebook or Twitter is called… Continue Reading

The 6 Most Pressing LinkedIn Questions

I know a lot of people who have accepted recruitment offers through LinkedIn. Most of the HR messages are standard templates to cold leads which is obviously annoying. This leads to major dissatisfaction by experienced folks. LinkedIn is also one of the channels we use for hiring. Internal network and personal contacts often work better - but the talent pool is limited. We hired our first sales engineer through LinkedIn. I’ve also conducted a number of interviews for other roles - most were dissatisfying but it’s similar (if not worse) with other job portals. Image from dilbert.com I managed to… Continue Reading

Saving Media in 2018 – Readers Pick The Winner

We live in interesting times. Social media has completely disrupted the way people consume information and get informed about the latest events. A study from Pew Research Center quoted by recode states: More than two-thirds of American adults — 67 percent, to be exact — “get at least some of their news on social media,” according to new data released Thursday by Pew Research Center. That’s up from 62 percent of American adults in 2016. When Google Reader was closed on July 1, 2013, the majority of their users stopped using RSS. Sure, some switched to Feedly or a browser extension. But… Continue Reading

Do You Need a WordPress Website For Your Small Business?

The vast popularity of WordPress websites for small businesses is staggering. In addition to the utilization of services such as Squarespace, Wix, or Weebly, one may ask what is the best solution or a platform for building a website. With that in mind, it's worth talking about the main idea of running a standalone website for a small business. What Purpose Does a Website Serve For a Business? A few standard assumptions (followed by the majority of the businesses): Providing detailed information about the products or services offered by the businessStructuring and keeping up to date the company information that… Continue Reading

Code Quality And Free Plugins

Update Apr 29, 2015: My friend Emil from ThemeReview.co announced their Plugin Review service which I highly recommend for all plugin authors, business owners and clients - high quality means higher security, better performance and compatibility for your project. We have these regular discussions on Open Source, the future of WordPress and such. I've been discussing the global community aspect and the challenges with the self-made development titles, so let's take a closer look at the community. Growing WordPress As I've said before, I'm all in when it comes to having an Open Source platform for everyone to use and play it. It's… Continue Reading