How to Build a Marketing Team In a Startup?

Starting a business is a journey filled with critical decisions. One of the most important is assembling a marketing team to turn your vision into a resonant brand. How do you create a team that's skilled, cohesive, creative, and aligned with your startup's unique needs? Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000? Is it a bootstrapped startup, an SMB, or an established organization? Do you sell locally, on traditional media (newspapers and radio), or internationally? Do you aim for B2B or B2C clients? Are paid ads a better… Continue Reading