WordPress Salary Requirements Revealed and Company Pricing Breakdown

A known problem in the WordPress industry are the $500 projects and hundreds of thousands of clients looking for free and warez plugins and themes, unwilling to pay a few pennies for a premium solution, and completely baffled by any estimate that is equal to the actual salary of a developer. They often proceed with DIY solutions or site builders, and don't understand the cost of building a professional solution that is scaled for growth, stability, compatibility, speed and security. And some customers simply don't need a professional solution - they're just starting and haven't faced the challenges of a… Continue Reading

The Risks of Premium Themes for Successful Businesses

I did a review of Envato and ThemeForest last year discussing the race to the bottom and the financial challenges for both business owners, and theme authors. The focus, however, was on the existence of the marketplace in the first place and the lucrative vision of the millionaire theme author in the context of the low-cost offers for $500 WordPress websites. This is a short run of the drawbacks for business owners tempted to spend some cash on a custom WordPress theme and taking a shortcut with a premium WordPress theme within the $30-$150 range. Keep in mind that not all… Continue Reading

Don’t Call Yourself a Developer If You Don’t Code

This essay was originally written in 2015 after years of "race to the bottom" in the WordPress space, especially among service providers who sell low-cost solutions without revealing the drawbacks of their work. For some unknown reason, the number of "WordPress Developers" out there is probably nearing the number of Java developers, despite the fact that all Java developers do program extensively whilst the WordPress developers far too often have no idea what's going on behind the admin panel. Full disclosure: I am a WordPress Core contributor since version 3.7 with background in Java and Python. Many of our agency projects serve… Continue Reading

On WordPress Development Retainers

With over 40 people working at DevriX right now, we have revised our service solutions and focused on promoting a type of service that combines our recurring revenue goal with iterative development solutions for some of our clients. While we do provide maintenance services, we realized that a development retainer would be incredibly useful for most of our leads. This month we've started a new WordPress development retainer and signed a discovery session for another large one coming next month. There are a few more in our pipeline which our sales rep is looking into, sharing our process with our prospects and getting some valuable feedback for… Continue Reading

The Problem With Investors And Scaling – Uber Examples

Note: I started the post a few months ago, so there may be some slightly outdated facts. I'm a great proponent of bootstrapped companies, and I've always admired successful businesses that managed to grow without taking on seed funding or various types of investment. We're in our fifth year as a team at DevriX and while we're always hesitant to get a hold of more resources and speed up our growth or launch some of our products, we're still relying on a self-growth model instead. Uber [caption id="attachment_11728" align="aligncenter" width="630"] Photo by diginomica.com[/caption] Uber is a great service - an alternative… Continue Reading

7 Reasons Why I Avoid Estimates

Every time I need to do estimates, I cringe a little. I no longer do estimates for small and medium clients since it creates false expectations and takes a huge amount of time. [caption id="attachment_11618" align="aligncenter" width="682"] Useless estimates[/caption] Which is why I talk about pricing and budgets a lot: An Estimate is Not a Deadline Estimation is Arbitrary - Risk is Out There WordPress Services and My Pricing Strategy The Slippery Slope of WordPress Customizations I got involved with business development and estimations in 2007 as a Java developer, estimating custom development for several clients. Every now and then I need… Continue Reading

WordPress Outsourcing and Hiring Talent (A Complete Guide)

With a 33% market share across the web, WordPress is the most sought-after technical platform. This commands the need of hiring professional WordPress developers who serve tens of millions of businesses utilizing the platform. While this guide on hiring and outsourcing uses WordPress as a leading context, it's just as applicable for other technical stacks and web technologies. I've used the same strategies for PHP projects built from scratch, as well as Java, .NET, Python, JavaScript platforms over the past 12 years. Hiring for technical roles covers more than one of the most impactful business challenges that threaten every business.… Continue Reading

Your WordPress Business is Not There Yet

Given the large number of WordPress-based discussions on pricing, costs, consultant's fees and product licenses, it's no wonder why some people get frustrated about the Community and the understanding of Open Source. Other than the mentality and the usual incompetent statements such as: "But WordPress is free!" or "There should be a free plugin to do that!', there's another reason why some business owners can't grasp the cost of building a WordPress solution. [Tweet "Your WordPress Business is Not There Yet"] Commodities or Needs? There are usually two types of things that you need to do, build, use or have on… Continue Reading

The Challenges Of Building a Site For a Friend

I often receive referrals or friends asking me to set up a WordPress website for them. It's usually something fairly small - such as a 5-page business website or a simple magazine website. They are close friends of mine or have been recommended through my network. They have received some offers, but are looking for a reliable solution instead of a shady freelancer or a random website building company. [caption id="attachment_12623" align="aligncenter" width="821"] Costs vs. Value[/caption] Generally speaking, I usually price services based on one of these two approaches: Free help for friends and family for trivial tasks and general guidance.… Continue Reading

Why “WordPress Expert” is Not a Real Title?

While discussing the WordPress industry and the rest of the business world, my friend Ajay reminded me of why "WordPress Expert" is not a real title. His comment made me think about the misconception of "expertism" that seems to be getting popularity around the WordPress experts who offer their services: The issue with the WordPress industry is that anyone can be an expert because more often than not, they are dealing with those who aren’t experts or regular users wanting a blog. Let's take a step back and think about WordPress. What is WordPress? WordPress started as a blogging platform… Continue Reading