Website Optimization: Ranking Higher On Google With Less Content

While I'm a proponent of Inbound Marketing (and produce loads of long-form content), this isn't necessarily the "holy grail" of website optimization and ranking a website on page 1. Why? The way Google ranks content is largely based on "quality". And the reason "long-form" is often described as the go-to solution is simple. A long-form article is traditionally in-depth when compared to a short, 500-700 words piece. If 2,000+ word pieces were mandatory, why do tools rank so high? Or landing pages comprised of images and bold titles? Because they solve the business problem right away. No need to add… Continue Reading