Tag: business tips

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How to Reshape Your Business Strategy to Survive the Great Resignation

Despite the logical predictions about how the Covid-19 pandemic would negatively impact the economy across 2020 and 2021, many industries managed to sustain the hit and even grow sustainably. S&P 500 and Dow Jones Industrial Averages set record highs in August. Most industries mark growth over the year, excluding highly affected segments such as airlines, restaurants, leisure, and auto parts. Over 40% of the global workforce was reportedly pondering leaving their current employment as early as March 2021, according to a Microsoft survey. In a subsequent survey done by Monster in December 2020, it was discovered that 95% of the… Continue Reading
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10 SaaS Marketing Strategies for Businesses

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves - inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or offline. SaaS marketing is the subset of traditional marketing that gains the best results for a SaaS solution. For instance, a 100% online-driven SaaS for IT professionals would not focus on offline media and would combine different practices for connecting with those IT professionals depending… Continue Reading
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Building an Effective Marketing Strategy (Inbound vs. Outbound)

As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M - 450M monthly page views through programmatic advertisement. The healthy mix of inbound and outbound allows us to gauge the efficiency of our campaigns and mix in some PR and brand positioning for DevriX and our long-term partners. And since marketing strategies are among the trickiest business challenges out there, here's a practical… Continue Reading
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Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing approach is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry or business size, but here’s what usually happens). Bootstrapped Companies Smaller self-funded firms are chaotic and often “hope for the best”. The smarter ones take smaller steps, speak frequently with their customers, attend industry events and form their decision-making process as a mix of all incoming opinions. They usually know of at least one… Continue Reading
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How to Make Different Business Leadership Styles Work (With Case Studies)

Several thought leaders have referred to 2020 as the year of great reset. But if you want to be really strict about it, most of the biggest business shifts started way back at the onset of the 21st century.  Traditional business leaders who are banking on traditional business leadership styles in this new century needlessly risk losing their businesses to unhealthy age-old leadership practices. The pandemic just helped reiterate the need for business leaders to change the way they approach business problems primarily due to the following reasons: New technologies Pace of change Changing demographics and employee expectations Changing customer… Continue Reading
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Strategies In Managing A Software Development Team

Prior to launching my own web development agencies over 10 years ago, I’ve jumped between the role of a senior developer and a manager multiple times – including leading and managing a software development team role. My first stunt in management was back in 2007. We were building a Java-based distributed software for a telecom group operating in multiple countries. I spent a year and a half with the company as a developer before joining the project along with our Chief Technology Officer (CTO), and a couple of other developers. The CTO and I spent several months working closely together… Continue Reading
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10 Factors to Consider Before Scaling Your Business Towards Growth

While the global corporate community world aims for rapid growth, scaling your business towards growth does not come easy. In fact, not everyone is suitable for growth. An old Harvard Business Review study recommends a 10% to 25% growth target across a broad data set of small and enterprise companies. If we review NYU research data including 2023, average CAGR over the past 5 years (blended across categories) is 10.10%, considering the volatile global terms with some industries accelerating faster than others. The business size and segmentation play a role in how to scale a business. Smaller companies grow faster… Continue Reading
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Top 26 of My Most Recommended Newsletters

I have been asked by many of my followers and business associates about my most recommended newsletters and every time, I take delight in sharing my list. Whenever I recommend, you are guaranteed that I only recommend what I read on a regular basis. After all, we cannot give what we do not have. :)  Each week, more and more newsletters get added to my list ( I even just signed up for 3 more newsletters as of this writing!) I also maintain a newsletter of my own wherein I faithfully release my latest resources and the most important articles… Continue Reading
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Top Challenges When Using Slack For Managing Projects And Clients

How do you make the most out of using Slack? If you have to be available for emergencies but want to skip all the noise and offtopic going on, what would you do? The Downsides Of Using Slack In Practice Even with per-channel notification options and plenty of channels, it's easy to miss an important convo. Examples: 1) Are client/partner channels on or off? "On" means loads of noise. "Off" means you don't see emergencies if other folks aren't on duty. 2) How often do you look into "general help" channels helping out colleagues? It's a slippery slope. 3) What… Continue Reading