10 SaaS Marketing Strategies for Businesses

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves - inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or offline. SaaS marketing is the subset of traditional marketing that gains the best results for a SaaS solution. For instance, a 100% online-driven SaaS for IT professionals would not focus on offline media and would combine different practices for connecting with those IT professionals depending… Continue Reading

What You Need to Understand When Building SaaS for Business with WordPress Multisite

We have built 7 successful SaaS solutions on top of WordPress, some having tens of thousands of subsites in a Multisite environment. I’ve personally consulted and built extensions for a couple more with over 100K subsites in a network, which was pretty cool. Basically, no project is complicated or problematic until it grows. Real issues are faced once your regular traffic and user base grows and you start hitting various limits in terms of performance and security when serving data to your visitors.  1. You Need to Bridge the Disconnect Between SaaS and Enterprises Let’s leave WordPress aside for a… Continue Reading