Building an Effective Marketing Strategy (Inbound vs. Outbound)
As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M - 450M monthly page views through programmatic advertisement. The healthy mix of inbound and outbound allows us to gauge the efficiency of our campaigns and mix in some PR and brand positioning for DevriX and our long-term partners. And since marketing strategies are among the trickiest business challenges out there, here's a practical… Continue Reading