Tag: SaaS

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10 SaaS Marketing Strategies for Businesses

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves - inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or offline. SaaS marketing is the subset of traditional marketing that gains the best results for a SaaS solution. For instance, a 100% online-driven SaaS for IT professionals would not focus on offline media and would combine different practices for connecting with those IT professionals depending… Continue Reading
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How to Build a Bootstrapped Product MVP (From the Ground Up)

Whether you want to launch your product business or diversify with a product MVP aligned with your service-driven company, you need a methodical approach that gets you closer to success. Building a product can be an extensive exercise consuming both time and capital. But with the right type of due diligence, this could be a streamlined process that is easy to follow and execute over the course of several months. This product guide is designed for: Service-based businesses eager to productize their services or build a separate stream of recurring revenueConsultants, coaches, freelancers interested in generating predictable revenue and decrease… Continue Reading
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What You Need to Understand When Building SaaS for Business with WordPress Multisite

We have built 7 successful SaaS solutions on top of WordPress, some having tens of thousands of subsites in a Multisite environment. I’ve personally consulted and built extensions for a couple more with over 100K subsites in a network, which was pretty cool. Basically, no project is complicated or problematic until it grows. Real issues are faced once your regular traffic and user base grows and you start hitting various limits in terms of performance and security when serving data to your visitors.  1. You Need to Bridge the Disconnect Between SaaS and Enterprises Let’s leave WordPress aside for a… Continue Reading
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Speaking at WordCamp Belgrade This Weekend

When Marko came for WordCamp Sofia in 2013, I promised that I'll make it possible to attend the first WordCamp in Serbia as well. Despite of our crazy work weeks lately, I had to make it work so there we go :) So Stanko and I are attending WordCamp Belgrade this weekend. I'll be presenting about Building a WordPress SaaS. Since the talks are 25min long, I will cover: the general aspects of the SaaS solutions what are the popular options for building SaaS in the WordPress context some technical tips for building the right process general ideas of building the marketing or sales… Continue Reading
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What Is the Best Language or Framework For Building a SaaS Application?

I’ve seen successful SaaS applications online built on every single web programming language that I’ve ever heard of. Some of the more extreme ones specializing in certain fields do include Haskell, Erlang, Go, Dark and others for certain applications behind the scenes. A subscription-based business can leverage a SaaS framework or proceed with a custom build, depending on the business needs and the long-term goals for scaling the solution forward. Here are the 4 main considerations when selecting a language for your SaaS. 1. What Are the Business and Technical Requirements? All programming languages and frameworks are tailored to solving… Continue Reading
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Building SaaS with WordPress – a WordCamp Netherlands 2016 Talk Slides

WordCamp Netherlands is over now and it was a pleasure giving a talk at the very end of the second day of presentations. Surprisingly the room despite of the three long days of contributing to WordPress and a number of great WordPress talks for developers, designers, bloggers, business owners, marketers and other industry experts and people joining the WordPress community. [caption id="attachment_12131" align="aligncenter" width="906"] Photo credit: https://twitter.com/jmslbam/status/787670505931337729[/caption] That's the spirit and I'm looking forward to attending more events with motivated enthusiastic people eager to learn more about the community, business and technical ecosystem and participating at 100%! Here are the slides… Continue Reading
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Talking SaaS at WordCamp Netherlands This Weekend

The Netherlands is one of the most active communities in the European WordPress ecosystem, and I'm very much excited to talk about Software as a Service applications in the WordPress context this weekend in Utrecht! WordCamp Netherlands is hosted in Utrecht this year, with a Contributor Day on Friday, Oct 14, and a couple of days with talks in two parallel tracks on Oct 15 and Oct 16. I'm basically closing the WordCamp with the last talk of day 2 talking about "Building SaaS with WordPress" while Franz Vitulli is talking about Slack and internal communication in the other room. I will share… Continue Reading