Why Are Estimates Challenging For Custom Development Work?

I've been browsing and replying on Quora over the holidays and one of the questions made me think deeper about the estimation challenges when quoting custom development work: At DevWP I've already blogged about why I avoid estimates and the reason we do provide retainer services for our ongoing accounts. I'm no stranger to budget constraints and upfront expectations, but unlike the products business, services may vary drastically. [caption id="attachment_12201" align="aligncenter" width="1241"] dilbert.com showcases estimates in a nutshell[/caption] In the Quora example, the customer needed a drawing solution for his website. However, there are plenty of variables, such as: What features… Continue Reading

WordPress Product Marketing – the Right Way

I browse and read a lot (articles, code) on a daily basis, I tend to forget quickly due to the tons of data that passes through my head (I normally have about 5 windows with 20 Chrome tabs open each). I read a great post by Brian Krogsgard on marketing WordPress products on Wed and I finally had the time to write a quick review. It's a great resource. It's definitely a post to be read by everyone who is building (or has already built) a product or a service that needs attention from users. And by definition this should be every… Continue Reading