6 Factors to Consider When Scaling Your Business Towards Growth

March 20, 2019 Business Strategy

6 Factors to Consider When Scaling Your Business Towards Growth

While the global corporate community world aims for growth, scaling your business towards growth does not come easy. In fact, not everyone is suitable for growth. The rapid scale-up is a dangerous choice affecting all internal processes, organizational hierarchies, and cross-department workflows.  It presents challenges that will test the capabilities of a business and their

March 13, 2019 Business Strategy

How Important Is Technical Leadership In Every Company

There’s so much subjectivity in the field that receiving a valid, 100% legit answer, is close to impossible anyway. Even if you hire your brother-in-law as a co-founding CTO, it’s still a subjective perception of the technical landscape. Trust is what you need in this equation. And you better have at least a few reputable

approaches to marketing

February 27, 2019 Marketing

8 Different Approaches to Marketing (Practical Breakdown)

The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. There are various approaches to marketing. Some tend to be more specific and complex than others, especially when it comes to

February 9, 2019 Marketing

Building an Effective Marketing Strategy (Inbound vs. Outbound)

As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M – 450M monthly page views through programmatic advertisement.

November 3, 2018 Management

Strategies In Managing A Software Development Team

I’ve jumped between the role of a senior developer and a manager multiple times – including leading and managing a software development team role. My first stunt in management was over a decade ago. We were building a Java-based distributed software for a telecom group operating in multiple countries. I spent a year and a half