Category: Business Strategy

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Strategic Channel Partnership: A Guide to Finding and Cultivating Successful Collaborations

Channel partnerships can be an effective strategy for businesses to cross-sell and upsell to the same target market as other vendors in their space. However, a partnership's success largely depends on the alignment of the partners and the value proposition offered to customers. Before reaching out to potential partners, businesses must consider several factors, including whether the partner is suitable for the customers they serve, whether there is alignment in value propositions, and whether both parties can contribute equally to the relationship. The success of a partnership also relies on clear communication channels, shared goals, a co-marketing plan, resource sharing,… Continue Reading
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How to Build a Bootstrapped Product MVP (From the Ground Up)

Whether you want to launch your product business or diversify with a product MVP aligned with your service-driven company, you need a methodical approach that gets you closer to success. Building a product can be an extensive exercise consuming both time and capital. But with the right type of due diligence, this could be a streamlined process that is easy to follow and execute over the course of several months. This product guide is designed for: Service-based businesses eager to productize their services or build a separate stream of recurring revenue Consultants, coaches, freelancers interested in generating predictable revenue and… Continue Reading
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Workplace Communication Techniques and Strategies

No matter what role you have in an organization - a manager, a vendor, a consultant, or an advisor - each comes with its own challenges, particularly in managing workplace communication issues. Effective communication is the lifeblood of any successful organization, and navigating these challenges is essential for fostering a productive and harmonious work environment. These communication issues often involve conflicts in employee relations. It's usually the nitpicking or annoyance from the older hire that shows. Or, complaints about too much communication overhead or lack of proper onboarding internally primarily caused by the lack of Wiki or other documentation in… Continue Reading
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11 Strategies to Improve Your Creative Thinking Skills

In today’s world, where artificial intelligence is penetrating most industries and robots are replacing human-driven jobs, creativity is one of the most sought-after skills. It’s more crucial than ever that humankind employs more creative skills to leverage its dominance over machines. And yes, I know it sounds like a cliche, but the only way to stay competitive is by following business processes with some creativity in mind. Based on this article, it has been revealed that creativity is the most sought-after soft skill by companies when considering potential hires. Just following processes blindly is often not a solution to a… Continue Reading
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How to Handle New Clients When Overbooked

Complaining about an influx of prospects may sound ridiculous to many. But in reality, growing businesses *can* attract new customers if they need to, considering they’ve been in business long enough to build a reputation or a portfolio, save some capital, and explore a couple of channels that get the job done. In this case, it’s more about investing a lot more into the channels that work and restoring the long-term pipeline in exchange for a short financial hit. Additionally, ongoing leads are not uncommon—it’s the lineup of truly qualified and suitable leads ready to adhere to a specific business… Continue Reading
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17+ Experts Suggest 3 Blogging Mistakes Bloggers Always Make and How to Fix Them

Blogging is one of those areas that is always “about to die” but never lets go. As my agency profiles in high-scale WordPress projects and WordPress is built on PHP, I’ve spent the past decade listening about the decay of both technologies… And yet, PHP is the most widely used programming language with 79% adoption on the web and 43% of all websites out there are built on WordPress. So, if you keep hearing that blogging is dead… Then it’s probably on the rise! I’ve approached some expert bloggers and asked them to list common blogging mistakes that beginner bloggers… Continue Reading
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8 Reasons Why You Should Start to Build a Brand ASAP

In the 21st century, with the evolution of digital and everything else that's happening behind the scenes, and with different companies popping up, building a brand is the best way to achieve a lucrative business venture. Brand building is extremely important for various reasons. But specifically, brand building can be positively impactful in establishing your business strategy, augmenting your recruitment process, navigating new opportunities, finding new ventures, enabling great PR, and so forth.  What is brand building? Brand building is basically about generating awareness about you and your business by organizing effective campaigns and using certain strategies that consider some… Continue Reading
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How to Reshape Your Business Strategy to Survive the Great Resignation

Despite the logical predictions about how the Covid-19 pandemic would negatively impact the economy across 2020 and 2021, many industries managed to sustain the hit and even grow sustainably. S&P 500 and Dow Jones Industrial Averages set record highs in August. Most industries mark growth over the year, excluding highly affected segments such as airlines, restaurants, leisure, and auto parts. Over 40% of the global workforce was reportedly pondering leaving their current employment as early as March 2021, according to a Microsoft survey. In a subsequent survey done by Monster in December 2020, it was discovered that 95% of the… Continue Reading
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Retaining Clients vs. Chasing Leads – Mistakes And Solutions

Are you spending too long chasing NEW clients instead of RETAINING your existing ones? A Harvard Business Review report claims that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. I get extremely annoyed when my telecom or cable provider offers a better deal to new clients than what they would offer me. My cell plan is about 12 years old, and it often gets more expensive without bringing additional perks on the table.  What stops me from switching over? (Nothing really, I'm just lazy and it's a low-cost expense.) Keeping your existing… Continue Reading
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How to Make Different Business Leadership Styles Work (With Case Studies)

Several thought leaders have referred to 2020 as the year of great reset. But if you want to be really strict about it, most of the biggest business shifts started way back at the onset of the 21st century.  Traditional business leaders who are banking on traditional business leadership styles in this new century needlessly risk losing their businesses to unhealthy age-old leadership practices. The pandemic just helped reiterate the need for business leaders to change the way they approach business problems primarily due to the following reasons: New technologies Pace of change Changing demographics and employee expectations Changing customer… Continue Reading