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Retaining Clients vs. Chasing Leads – Mistakes And Solutions
Are you spending too much time chasing new clients instead of focusing on retaining clients you already have? A Harvard Business Review report claims that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. I get extremely annoyed when my telecom or cable provider offers a better deal…
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On WordPress Development Retainers
With over 40 people working at DevriX right now, we have revised our service solutions and focused on promoting a type of service that combines our recurring revenue goal with iterative development solutions for some of our clients. While we do provide maintenance services, we realized that a development retainer would be incredibly useful for most of our leads. This month…
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Why Are Estimates Challenging For Custom Development Work?
I’ve been browsing and replying on Quora over the holidays and one of the questions made me think deeper about the estimation challenges when quoting custom development work: At DevWP I’ve already blogged about why I avoid estimates and the reason we do provide retainer services for our ongoing accounts. I’m no stranger to budget constraints…
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Talking WordPress Retainers and Selling to SMEs With Curtis McHale
My friend Curtis has been innovating in the sales and marketing space for WordPress consulting for years, and he’s literally just started selling his latest book “Finding and Marketing To your Niche“. His content is top-notch and I’ve personally been following his blog closely for quite some time now. That said, we’ve been talking with Curtis…
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18 Reasons Website Maintenance and Planned Updates Are Important
As 95% of our development business revolves around WordPress retainers, the topic of ongoing updates and recurring contracts comes up during every presales call. Working with clients who switch agencies is easier (as they already understand the benefits of a technical partnership), but site rebuilds are often a challenge in that department. And the most…