-
14 Common Misconceptions About Email and Gmail’s Business Communication Capabilities
“Slack is Killing email“, “5 reasons Slack will change the workplace“, “Slack, the office messaging app that may finally sink e-mail“. For some odd reason, the media is eager to bury down the idea of email, and put an end to its usage for the entire world. Whether it’s Slack, HipChat, Skype, social network, or some…
-
Owned Audience Infrastructure: Strategic Email List Development and Lifecycle Engagement
What remains to be a highly effective and lucrative owned audience channel, lifecycle engagement channel continues to dominate many of today’s digital marketing strategies, with audience database development playing a crucial role in its success. This year alone, 347.3 billion emails are forecasted to be sent and received per day worldwide. Come 2025, there will…
-
10 Tips to Efficiently Manage Emails
Email is still the go-to communication protocol that I prefer over everything else. Meetings and calls are necessary now and then, but communicating with vendors, partners, peers, PR, and media editors is much easier asynchronously, with the added benefit of being able to manage emails effectively for notifications and work reports within the inbox. We…
-
16 Reasons I Haven’t Responded To Your Email
After writing about the main reasons I don’t pick up my phone, I was eager to author a separate breakdown of why I dodge scheduled meetings (and what makes asynchronous work more bearable). But due to the evergrowing influx of emails or direct messages across a dozen platforms, a rationale behind delaying replies appears to…