Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your “side job” as a notable speaker at the beginning? In a contributed piece for Inc. Magazine, I shared my custom framework I apply when launching products in-house and consulting customers. Product marketing is just…

While I’m a proponent of Inbound Marketing (and produce loads of long-form content), this isn’t necessarily the “holy grail” of website optimization and ranking a website on page 1. Why? Google Ranks Based On High Quality The way Google ranks content is solely based on “quality”. And the reason “long-form” is often described as the…

The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. There are various approaches to marketing. Some tend to be more specific and complex than others, especially when it comes to…

Content production is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It’s frequently neglected by entrepreneurs or new market players seeking for the next quick win. It takes a while before you start reaping the benefits of your labor.…

As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M – 450M monthly page views through programmatic advertisement.…

Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. Same goes for content marketing, web design, web development, advertising, PR – you name it. It’s not the same for medical professionals and lawyers – which is why we don’t…

According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage…

We live in interesting times. Social media has completely disrupted the way people consume information and get informed about the latest events. A study from Pew Research Center quoted by recode states: More than two-thirds of American adults — 67 percent, to be exact — “get at least some of their news on social media,”…

Most people who follow me online know that I’ve been spending a lot of time on Quora lately. I’ve been writing answers, participating in discussions, sharing existing Quora answers with my team and interacting with team members met through the platform. Which is probably why my local team prepared that spectacular clock for my birthday,…

One of the things we did at DevriX in 2014 is focusing more on content marketing. Back in 2011-2013 we kept maintaining a 10-page website with no content since we believed that there are way too many sites out there sharing WordPress tutorials or business tips. Wrong. Ever since we started our tutorials section, we kept growing…