
Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns
Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing approach is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry or business size, but here’s what usually happens). Bootstrapped Companies Smaller self-funded firms are chaotic and often “hope for the best”. The smarter ones take smaller steps, speak frequently with their customers, attend industry events and form their decision-making process as a mix of all incoming opinions. They usually know of at least one… Continue Reading