February 13, 2019 Marketing

The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It’s frequently neglected by entrepreneurs or new market players seeking for the next quick win. It takes a while before you start reaping the benefits of your labor.

February 9, 2019 Marketing

Building an Effective Marketing Strategy (Inbound vs. Outbound)

As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M – 450M monthly page views through programmatic advertisement.

February 6, 2019 Marketing

Internet Marketing For Startups – Outsourcing vs. Building Teams

Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. Same goes for content marketing, web design, web development, advertising, PR – you name it. It’s not the same for medical professionals and lawyers – which is why we don’t

January 23, 2019 Marketing

Content Marketing And The Future Of Audio/Video (2020 Predictions)

According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage

December 30, 2017 Business

Saving Media in 2018 – Readers Pick The Winner

We live in interesting times. Social media has completely disrupted the way people consume information and get informed about the latest events. A study from Pew Research Center quoted by recode states: More than two-thirds of American adults — 67 percent, to be exact — “get at least some of their news on social media,”

December 13, 2017 Business

Quora: 1 Year and 1 Million Answer Views

Most people who follow me online know that I’ve been spending a lot of time on Quora lately. I’ve been writing answers, participating in discussions, sharing existing Quora answers with my team and interacting with team members met through the platform. Which is probably why my local team prepared that spectacular clock for my birthday,

February 10, 2015 Business

Content Marketing For Business Benefit

One of the things we did at DevriX in 2014 is focusing more on content marketing. Back in 2011-2013 we kept maintaining a 10-page website with no content since we believed that there are way too many sites out there sharing WordPress tutorials or business tips. Wrong. Ever since we started our tutorials section, we kept growing

February 9, 2015 Marketing

Social Power and Blogging

One of my Bulgarian friends just posted a presentation for her university students and friends here about blogging. One of her slides includes a powerful rephrasing of a famous quote that I love. Blogging and sharing your own thoughts and ideas via social media networks is a powerful way to build your network, reach out to people

January 15, 2014 Marketing

Regular Blogging and Misconceptions

After a short discussion on Twitter related to my Daily Blogging is disappointing post, Chris Lema said that I was wrong: @mattmedeiros @sarahpressler @no_fear_inc Yes he is. But he’s also wrong. 🙂 I’d explain, but I’ll do it tomorrow. In a new daily post. 🙂 — Chris Lema (@chrislema) January 13, 2014 and then he followed

January 11, 2014 Marketing

Daily Blogging Is Disappointing

Few of the people I follow regularly recently turned to the “daily blogging” routine and I just stopped reading them. Not that they started writing for the sky and mountains or anything – I just can’t catch up with everything, and the new content sounds like a magazine article rather than a professional opinion or