As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M – 450M monthly page views through programmatic advertisement.…

Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. The same goes for content marketing, web design, web development, advertising, PR – you name it. It’s not the same for medical professionals and lawyers – which is why we…

Content marketing is basically a form of marketing that is focused on producing and distributing content online to target a specific audience. Businesses employ content marketing to attract attention and generate leads expand their customer base increase brand awareness or credibility engage an online community of users generate or increase online sales I consider content…

Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000? Is it a bootstrapped startup, an SMB, or an established organization? Do you sell locally, on traditional media (newspapers and radio), or internationally? Do you aim for B2B or B2C clients? Are paid ads a better…

We live in interesting times. Social media has completely disrupted the way people consume information and get informed about the latest events. A study from Pew Research Center quoted by recode states: More than two-thirds of American adults — 67 percent, to be exact — “get at least some of their news on social media,”…

Update: April 2020, Note: The original story was authored in January 2018. At the moment, I’ve accumulated 2.7 million Quora views! Most people who follow me online know that I’ve been spending a lot of time on Quora lately. I’ve been writing answers, participating in discussions, sharing existing Quora answers with my team and interacting…

One of the things we did at DevriX in 2014 is focusing more on content marketing. Back in 2011-2013, we kept maintaining a 10-page website with no content since we believed that there are way too many sites out there sharing WordPress tutorials or business tips. Wrong. Ever since we started our tutorials section, we kept growing…

One of my Bulgarian friends just posted a presentation for her university students and friends here about blogging. One of her slides includes a powerful rephrasing of a famous quote that I love. Blogging and sharing your own thoughts and ideas via social media networks is a powerful way to build your network, reach out to people…

After a short discussion on Twitter related to my Daily Blogging is disappointing post, Chris Lema said that I was wrong: @mattmedeiros @sarahpressler @no_fear_inc Yes he is. But he’s also wrong. 🙂 I’d explain, but I’ll do it tomorrow. In a new daily post. 🙂 — Chris Lema (@chrislema) January 13, 2014 and then he followed…

Few of the people I follow regularly recently turned to the “daily blogging” routine and I just stopped reading them. Not that they started writing for the sky and mountains or anything – I just can’t catch up with everything, and the new content sounds like a magazine article rather than a professional opinion or…