Category: Marketing

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10 Major Digital Marketing Strategies For SME Executives

According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that is increasing them. With this, it is only imperative for business executives to re-inspect their digital marketing strategies and consider doing an upgrade. Digital marketing techniques continue to change over time and the feasibility of certain methods and techniques continues to rise and fall. Business executives have access to methodologies and… Continue Reading
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The Practical Guide To Marketing Yourself As A Public Speaker

Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your "side job" as a notable speaker at the beginning? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting customers. Product marketing is just as applicable when you want to brand yourself. So it's time to put the theory on building an effective marketing strategy in practice with a practical case study. The "Zealot Checklist" framework could be applied in almost any context. Here's how the theory works in… Continue Reading
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10 SaaS Marketing Strategies for Businesses

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves - inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or offline. SaaS marketing is the subset of traditional marketing that gains the best results for a SaaS solution. For instance, a 100% online-driven SaaS for IT professionals would not focus on offline media and would combine different practices for connecting with those IT professionals depending… Continue Reading
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Building an Effective Marketing Strategy (Inbound vs. Outbound)

As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M - 450M monthly page views through programmatic advertisement. The healthy mix of inbound and outbound allows us to gauge the efficiency of our campaigns and mix in some PR and brand positioning for DevriX and our long-term partners. And since marketing strategies are among the trickiest business challenges out there, here's a practical… Continue Reading
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Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing approach is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry or business size, but here’s what usually happens). Bootstrapped Companies Smaller self-funded firms are chaotic and often “hope for the best”. The smarter ones take smaller steps, speak frequently with their customers, attend industry events and form their decision-making process as a mix of all incoming opinions. They usually know of at least one… Continue Reading
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Guest Blogging: 9 Lessons For Effective Outreach

Guest blogging (also referred to as "guest posting") is the process of content production for a third-party source for the sake of receiving brand recognition, a backlink, or a different PR-related benefit. Publishing content to external sources has been around since forever. Websites like Huffington Post or Business 2 Community largely grew and survived primarily thanks to loyal contributors associated with their brands. Guest blogging is one of the most viable concepts to build authority and recognition for your own work, tap into an existing community, improve your content writing skills by working with professional editors, and build a diverse… Continue Reading
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The Practical Guide to Producing Long-Form Content

My preference goes towards writing comprehensive, long-form articles. My usual blog posts would normally end up between 2,000 and 3,000 words, some resulting in 4,000 - 6,000 in specific cases. However, 90% of the traffic to my own website comes from organic search and about 75–80% of our agency’s traffic is organic as well. Choosing Between Long-Form Content and Short Content So whenever I pick long-form, I care about the following considerations: Long-form content ranks better in Google Longer articles provide more value Long articles allow for introducing more data, stories, statistics, quotes Complex topics require long-form content to cover… Continue Reading
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Marketing On LinkedIn: The Step-By-Step Executive Guide

Facebook or Instagram may be the leaders for B2C and direct relations to consumers, but nothing beats the strategies in marketing on LinkedIn for businesses when it comes to professional B2B relationships, selling enterprise products, or recruiting top talent. C-Suite executives represent about 1.5% of the LinkedIn population – let alone the myriad of executives, directors, senior managers. This high-profile pool of decision-makers is the best possible target to market (if you operate in a B2B environment). And ever since Microsoft acquired LinkedIn and turned it into a thought leadership platform, B2C businesses have been reporting positive results with purely organic… Continue Reading
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The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It's a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It's frequently neglected by entrepreneurs or new market players seeking the next quick win. It takes a while before you start reaping the benefits of your labor. And the key to producing high-quality content is understanding content marketing first. What Is Content Marketing? According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience —… Continue Reading
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The 6 Most Pressing LinkedIn Questions

I know a lot of people who have accepted recruitment offers through LinkedIn. Most of the HR messages are standard templates to cold leads which is obviously annoying. This leads to major dissatisfaction by experienced folks. LinkedIn is also one of the channels we use for hiring. Internal network and personal contacts often work better - but the talent pool is limited. We hired our first sales engineer through LinkedIn. I’ve also conducted a number of interviews for other roles - most were dissatisfying but it’s similar (if not worse) with other job portals. Image from dilbert.com I managed to… Continue Reading