The Power of Networking Done Right

The reason I find networking critically important is simple. Referrals make the best business contacts. Freelancers get a lot of business through word-of-mouth. Internships are often contingent on a common point of contact. Hiring for a senior management position is almost completely dependent on networking. Moreover: Plenty of brilliant minds are introverts. You don't always get to meet them at events. Social media and blogs, as well as smaller meetups or alumni gatherings, could be instrumental in meeting the right peers.Nowadays, jobs often deal with sensitive data. Trust is a major factor. Keeping the intellectual property in place isn't just… Continue Reading

Marketing On LinkedIn: The Step-By-Step Executive Guide

Facebook or Instagram may be the leaders for B2C and direct relations to consumers, but nothing beats the strategies in marketing on LinkedIn for businesses when it comes to professional B2B relationships, selling enterprise products, or recruiting top talent. C-Suite executives represent about 1.5% of the LinkedIn population – let alone the myriad of executives, directors, senior managers. This high-profile pool of decision-makers is the best possible target to market (if you operate in a B2B environment). And ever since Microsoft acquired LinkedIn and turned it into a thought leadership platform, B2C businesses have been reporting positive results with purely organic… Continue Reading

WT:Social And The New Age Of Social Networks

I've been following Jimmy Wales for years and I'm extremely excited to sign up for his latest project: WT:Social. If you've heard of WikiTribune before, WT:Social takes a similar take on social networks after the endless number of scandals around Facebook. The new social network just crossed 110,000 users and quickly picks up traction among the tens of millions of angry users of ad-populated networks, selling data to 3rd parties, overhearing conversations "by chance" and broadly, gamifying their experience around market domination, not human development. Are There Social Networks? Marketers know that content marketing for Facebook or Twitter is called… Continue Reading