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How to Incorporate Technology to Solve Business Problems
A couple of years ago, I gathered the 38 top business challenges across all industries. They fall within several main segments: While tech is self-explanatory (and notably solved with technology itself), software and hardware solutions can contribute to easier organization in the long run. Traditional methods for organization often rely on manual processes, paper trails,…
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Is Business Process Outsourcing Growing in 2023?
Is business process outsourcing (BPO) growing in 2023? I’m not going to fool you or mislead you. BPO is still going to grow and is still going to expand in 2023 for multiple reasons, even though remote working is now more popular than ever. This Market Analysis Report shows that the business process outsourcing (BPO)…
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How to Grow Your Business With Thought Leadership Content
The richest people in the world run companies: Jeff Bezos, Bill Gates, Warren Buffett, Mark Zuckerberg—you don’t need a hint to associate their names with their corresponding companies. These are just some of the most successful business leaders of the biggest companies in the world. Microsoft and Amazon both employ over 100,000 people. The impact,…
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Why Do Digital Marketers Screw Up When Working In B2B?
Why do traditional marketers screw up in a B2B setting? After conducting 200+ interviews with B2C marketers running eCommerce or low-ticket SaaS, I prepared a quick outline of B2B marketing and what makes it different. As a HubSpot agency partner and a programmatic advertising partner scaling enormous publishers, we know how different the entire strategy…
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7 Ways to Teach Your Staff ROI: The Pivot to Billable Activities
Building a successful organization requires a comprehensive business strategy across each of your departments and unlocking organizational potential by integrating staff ROI into departmental strategies. It is also closely related to your business model, the industry you belong to, the status of your finances, the available opportunities, and—of course—your team. While your senior management team…
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How to Reshape Your Business Strategy to Survive the Great Resignation
Despite the logical predictions about how the Covid-19 pandemic would negatively impact the economy across 2020 and 2021, many industries managed to sustain the hit and even grow sustainably. S&P 500 and Dow Jones Industrial Averages set record highs in August. Most industries mark growth over the year, excluding highly affected segments such as airlines,…
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Cracking the Sales Code: Lessons from 8 Sales Case Studies
While HubSpot’s sales report shows a decent close rate of 29%, the lower win rate of 21% suggests inefficiencies. This gap indicates that unqualified leads are likely slipping through the cracks, highlighting the need for sales case studies to analyze lead qualification and refine the sales process to improve conversion rates. Challenges in selling may…