How to Find Leads for a WordPress Development Company?

In order to grow as a professional WordPress developer, you have to work with businesses that believe in expert development and value the long-term results. More often than not, business owners are fooled by the media and marketing collateral online explaining how easy development is, solutions sold for $20 - $100 or site builders that would supposedly “revolutionize your business online”. Here are some tips that would steadily grow your value and bring some business to you. 1. Perfect Your Skills When I switched to full-time freelancing, I’ve already had a 5-year technical college degree, 4 years of full-time development… Continue Reading

How to Determine the Cost of a University Website?

Pricing is never easy. Estimating work is one of the most tedious activities for me when discussing a new project proposal - let alone a migration or something based on an existing code base. This was the reason for me to write Why Are Estimates Challenging For Custom Development Work? and engage in similar discussions every now and then. The main problem is that there’s often a disconnect between a customer’s expectations or budget and the cost of building a solution. Most of the actual development goes into building various layers that don’t expose UI, integrating caching engines, dealing with… Continue Reading

The Definitive Sales and Business Development Process For an Outsourced WordPress Company

We’ve sold several 6-figure projects over the past few years remotely. I have never met some of our customers, and others we’ve met later on (8–12 months after we’ve already started the business relationship). Selling expensive software remotely is a challenging endeavor. It requires a good amount of reputability in the industry, a terrific track record of successful projects, a portfolio of respectable companies, good reviews and testimonials, great folks running the project, and ongoing marketing activities. And yes, we’ve lost a number of projects simply because we are not a local agency with an office next street, but that… Continue Reading

Practical Tips for Selling a WordPress Platform to SMBs

Selling a WordPress-driven platform to small or medium-sized businesses (SMB) is a major challenge for freelancers and small businesses. During my last research, there are over 2 million freelancers offering WordPress development services on major freelancer portals. That doesn't include tens of thousands of agencies selling through different channels. First off, building a WordPress website or redesigning an existing solution is all about solving a business problem. Small and medium-sized businesses usually ask for a new website for the following reasons: Better positioning onlineKeeping all company data in one place (instead of distributing to 3rd party channels)Providing additional solutions that… Continue Reading

Why You Have to Target Non-US Markets For Higher Profits

Currently, the United States is the world's largest national economy. Its GDP for 2016 is $18,56 trillion, hosts the majority of the biggest companies in the universe (that we know of), and is notoriously known as the "land of unlimited possibilities." [caption id="attachment_12254" align="aligncenter" width="730"] GDP for the US over the years - source[/caption] It's only natural to target the US market when selling services, or products, and aim for a higher percentage of visitors, users, and customers living in the States. It's the goal of many entrepreneurs and a target for their marketing teams. A study quoted by Reference.com… Continue Reading