10 Major Digital Marketing Strategies For SME Executives

According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that is increasing them. With this, it is only imperative for business executives to re-inspect their digital marketing strategies and consider doing an upgrade. Digital marketing techniques continue to change over time and the feasibility of certain methods and techniques continue to rise and fall. Business executives have access to methodologies and… Continue Reading

How Digital Consultants Bring Value to SMEs

Consultancy.uk reports a total value of $250 billion in consulting services across the globe. Small and medium enterprises are uniquely suited to receiving digital consulting service because: They aren’t far too small (solopreneurs and micro firms). This means a larger budget and larger impact per big decision, plus the lack of strategic know-how in every single area. Consulting is also “cheaper” than hiring. They aren’t large corporations that happen to have the source to hire larger teams (or agencies) to handle different business activities. That’s not to say that consultants can’t assist individuals (influencers, entrepreneurs) or large companies. But before… Continue Reading

The Definitive Sales and Business Development Process For an Outsourced WordPress Company

We’ve sold several 6-figure projects over the past few years remotely. I have never met some of our customers, and others we’ve met later on (8–12 months after we’ve already started the business relationship). Selling expensive software remotely is a challenging endeavor. It requires a good amount of reputability in the industry, a terrific track record of successful projects, a portfolio of respectable companies, good reviews and testimonials, great folks running the project, and ongoing marketing activities. And yes, we’ve lost a number of projects simply because we are not a local agency with an office next street, but that… Continue Reading