Tag: Content Writing

Last update on

Top 10 Interview Questions When Hiring A Content Marketer

First off, freelance marketplaces are underappreciated. I remember I submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60–100 applications or about 10x what one may expect at the moment. Most people gave up on Upwork while legitimate clients still use it as one of the many channels for finding freelancers (and even full-time employees). Second, most freelancers applying through different channels are lazy. We’ve posted three more… Continue Reading
Last update on

17+ Experts Suggest 3 Blogging Mistakes Bloggers Always Make and How to Fix Them

Blogging is one of those areas that is always “about to die” but never lets go. As my agency profiles in high-scale WordPress projects and WordPress is built on PHP, I’ve spent the past decade listening about the decay of both technologies… And yet, PHP is the most widely used programming language with 79% adoption on the web and 43% of all websites out there are built on WordPress. So, if you keep hearing that blogging is dead… Then it’s probably on the rise! I’ve approached some expert bloggers and asked them to list common blogging mistakes that beginner bloggers… Continue Reading
Last update on

Content Marketing And The Future Of Audio/Video

Content marketing is basically a form of marketing that is focused on producing and distributing content online to target a specific audience. Businesses employ content marketing to attract attention and generate leads expand their customer base increase brand awareness or credibility engage an online community of users generate or increase online sales I consider content marketing a crucial part of my main job. It helps with branding, partnerships, community resources, accessible content for my team, educational pieces for new candidates, sales material, and a PR powerhouse. Even if it takes 50% of my time, its compound power is generally worth… Continue Reading
Last update on

The Practical Guide to Producing Long-Form Content

My preference goes towards writing comprehensive, long-form articles. My usual blog posts would normally end up between 2,000 and 3,000 words, some resulting in 4,000 - 6,000 in specific cases. However, 90% of the traffic to my own website comes from organic search and about 75–80% of our agency’s traffic is organic as well. Choosing Between Long-Form Content and Short Content So whenever I pick long-form, I care about the following considerations: Long-form content ranks better in Google Longer articles provide more value Long articles allow for introducing more data, stories, statistics, quotes Complex topics require long-form content to cover… Continue Reading
Last update on

The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It's a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It's frequently neglected by entrepreneurs or new market players seeking the next quick win. It takes a while before you start reaping the benefits of your labor. And the key to producing high-quality content is understanding content marketing first. What Is Content Marketing? According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience —… Continue Reading