Archive
Marketing
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The Marketing Approach Behind Every Portfolio Company: 10 Engagement Models to Underwrite
Note: Some of the recommended resources (tools, vendors, books) may include affiliate links. I only promote solutions I use myself or businesses I support personally. You…
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Strategic Content Signal Production & Audience Amplification
Content signal production systems is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of…
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Inbound vs Outbound: Building a Marketing Strategy That Pays Back
As a firm believer in inbound demand generation, I spend a good chunk of my time in research and experiments. This is the key to building…
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Internet Marketing For Startups – Outsourcing vs. Building Teams
Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or…
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Multimedia Editorial Infrastructure: Audio, Video, and the Next Phase of Content Distribution
Editorial demand infrastructure is basically a audience education discipline that is focused on building and distributing editorial assets to priority audience segment. Businesses employ editorial demand…
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How to Build a Marketing Team In a Startup?
Starting a business is a journey filled with critical decisions, and one of the most important is to build a marketing team that can turn your…
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Saving Media in 2018 – Readers Pick The Winner
We live in interesting times. Social media has completely disrupted the way people consume information and get informed about the latest events. A study from Pew…
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Quora: 1 Year and 1 Million Answer Views
Update: April 2020, Note: The original story was authored in January 2018. At the moment, I’ve accumulated 2.7 million Quora views! Most people who follow me…