11 Aspects to Focus On to Boost Recruitment Marketing

Why do companies invest so much time and resources in recruitment marketing? Gone are the days when companies could easily go cherry-picking among hundreds of applicants. Sure, CVs are flying in all the time, but they are predominantly interns or juniors looking for a job in a different industry or field of work. Top brands invest significantly in recruitment marketing. What is Recruitment Marketing?  If you're running a business, then you know how hard recruitment is. If, for whatever reason, you are unfamiliar with recruitment marketing, this is basically the type of marketing that is bringing applicants closer to closing… Continue Reading

5 Business Predictions for 2023 Following the Downward Spiral in Tech

In 2022, one share of Meta Platforms Inc, the parent company of Facebook, Instagram, and WhatsApp, was traded at $378. Less than two months in, the technological juggernaut collapsed to under $89 a share — reaching the trading levels of 2015. But, Meta is not alone. The Nasdaq 100 took a 38% hit from its peak. Layoffs have followed suit across the titans of technology — with tens of thousands of employees losing jobs across Meta, Amazon, Microsoft, and Twitter alone. Heading into 2023, the future is tumultuous. What geoeconomic changes are about to resurface in the new year? Dive… Continue Reading