The Practical Guide to Hiring Employees

Hiring new employees is among the biggest problems businesses face. From micro businesses to large enterprises, finding and closing top talent is a major challenge that we’re all eager to overcome.

Hiring Employees With Qualified Talent

Having led over a thousand interviews, I’ve faced challenges with almost every role I looked for in IT.

  • Software engineers — needless to say, companies are competing for top talent in engineering, not the other way around. Resources are scarce and companies keep growing, therefore demand is through the roof. As an extra challenge, top engineers often switch to management/training, open their own companies, switch to consulting or freelancing, etc.
  • Project managers — finding MBA graduates with no experience is simple, and just as useless. Managers exist in different contextual situations, but studying the subject matter may be bothersome at times. Gauging great fits is tough, and could cost a small fortune should you take a leap of faith without the right due diligence.
  • Copywriters — everyone sells themselves as a wordsmith, a fellow of the Feather, and other fancy self-proclaimed definitions. Aside from basic grammar mistakes or stylistic dysfunctions, the job tends to come with other prerequisites, be it horizontal (familiarity and experience with SEO or writing sales pages) or vertical (understanding a particular industry).
  • Digital Marketers — this was the second most popular role after QA here, though most marketers either came from traditional, offline marketing (lacking any digital skills) or had some basic B2C marketing experience (usually through running a small eCommerce shop for clothing, cakes, or handmade jewelry.) B2B experience is hard to find, especially if you start asking about setting up and measuring KPIs. This is fairly common across other niche disciplines.
  • Recruiters — you want to make sure that candidates don’t post the forged mail merge letters by your future HR on Facebook with misspelled names or, even worse, inviting them to a completely random position. Even if you pass through hiring 101, understanding the dynamics of a business (and its corresponding acronyms or the basics of a job) requires some starter aptitude, too.
  • Sales Reps — while I was making my point through the list, we have never managed to successfully hire a salesperson in-house. I say “successfully” because we’ve hired 5 over the past few years and none have managed to get us even “close” to closing a deal. We’ve lost a number of inbound leads, too, but especially in terms of IT, I can barely name two or three people in technical sales roles around me who confidently hit and exceed their quotas.

There are different ways to structure a business relationship, depending on the type of contract and the seniority of the role. I’ve put up a separate hiring and outsourcing guide that touches on the hiring process and best practices for handling junior roles or outsourcing operations and management to a third-party vendor.

Top Considerations When Hiring Employees

A study quoted on Inc. reports that 85% of job applicants lie on their resumes.

While it’s not always intentional, resumes and interviews are meant to find the perfect fit for the job. That includes additional effort and studying for interviews, dressing formally in order to impress interviewers, and always projecting the best possible version of yourself when applying.

Top Considerations When Hiring Employees

With that in mind, professional applicants can dodge most tricky questions and reply with canned responses that have been thoroughly considered upfront. Moreover, some experts may fail the interview despite being a great fit.

Given that unequal environment, it’s a combination between describing the business needs and predisposing candidates to giving honest answers.

How Do Interviewers Assess Success?

Interviewers try to gauge previous experience at work, hobbies, extracurricular activities at school. This is a norm for most Ivy League colleges as well – after all, hardworking people have diverse expertise in various areas which takes time and effort.

It also requires a subjective assessment of motivation and passion. An interview can outline the overall attitude of a candidate toward the job and the field of work.

  • Additional factors such as response times before arranging an interview, showing up on time, and sending a trial project before the deadline are also important.
  • Oftentimes, we are more inclined to hire less experienced candidates that are eager to work hard and study the internals of a given job. They are motivated and genuinely interested in learning everything they’ve studied and tried themselves, but couldn’t practice long enough.
  • That doesn’t exclude qualified senior staff – but motivation is important for our company culture (since we often organize different workshops or attend industry conferences).
  • Candidates who openly share their evening and weekend activities can send a positive signal during an interview as well.
  • Being an active member of an industry meetup group, a volunteer at events, reading popular industry blogs and magazines are a good indicator.
  • Working on pet projects or maintaining a blog or an active educational social media channel is a good sign, too.
  • Having a portfolio of home-made projects or other assignments published online or listed in the CV means that the candidate is also willing to invest extra time and effort.

We’re usually fairly transparent while conducting interviews internally. While we don’t enforce overtime (except for some team leaders working across time zones), we do believe that career growth is not limited to the 40-hour workweek.

Identifying The Good Culture Fit

Our best team members engage in workshops, hackathons, industry events or other collaborative initiatives that help them grow. We share that openly during interviews and explain how our team members contribute to different areas outside of work.

We are also quite zealous in terms of deadlines and take our commitment to clients seriously and people are expected to communicate proactively in case of possible delays as early as possible. This is explained upfront as well.

Even if an applicant manages to dodge the tricky questions, it becomes fairly clear that they aren’t a good culture fit if they turn off their phone at 7 pm and always decline an invitation for additional team activities. Some companies don’t require that involvement, but those who are looking for motivated staff members should communicate explicitly and expect a lower hiring rate as a result of that.

Positive Traits To Seek For During Interviews

What are some of the green flags to look for during the hiring stage — and especially at interviews?

1. A Learning Mindset

All jobs require some sort of training and onboarding contingent on an open mindset and willingness to learn and adapt to a new environment.

2. Familiarity With The Company

Instead of applying the “shotgun approach” by pitching your CV to 50 companies, pick 2–3 and apply carefully. Study the companies and understand their purpose, business model, and the types of activities you’d likely be engaged with.

3. Strategic Questions

No job description or interview out there reveals the full scope of a job and the long-term opportunities. Through genuine curiosity, you can ask several relevant questions regarding your day-to-day, the intrinsic motivation of the existing team, the company policy or anything else relevant to your skills, and how you can apply them in practice.

4. Skills Match

The closer your profile is to the job description, the more likely it is to receive an offer. Onboarding may take a couple of weeks or span across 6–9 months depending on your familiarity with the industry and the job. Former experience (or extensive study) within that area will help alleviate the initial friction and you’ll become more productive.

5. A Reason To Stay

A sense of purposefulness and commitment to the company and the job. An indirect reason which would keep you around for a few years without having to look for alternative job offers every now and then.

6. Clear Communication

Communication is an important factor during interviews as it’s a requirement for any type of job. Being able to clearly articulate your goals and showcase your skills is a key factor during the interview.

7. Team Spirit

You will also interact with various colleagues and managers within the organization – which is why a team spirit is important. While it’s not something that you can state in your CV (even though many try to), make sure that you explicitly mention the importance of a healthy working culture and a strong bond between team members.

8. Salary Expectations

Reasonable payment expectations within the market norms are important for smaller and medium-sized businesses. Not every business can afford top-paid talent or are willing to commit to those expectations right away during an interview.

Hiring Quickly With Full-Time Freelance Trials

Hiring for contract roles is extremely common in countries like the US or England. This practice is less popular in other areas.

But freelance is becoming more prevalent across the globe. And testing a candidate with a full-time month on a freelance basis may be the best option for your business.

Conducting a Trial Recruitment Period

This is also a strategy that we apply occasionally.

Our company is based out of Europe and the local employment legislation is more conservative when compared to the US. You can’t just layoff people here and there, and you can’t terminate them on the spot (except for disciplinary actions).

Paperwork is also time-consuming, especially for smaller teams. We work with an external accounting firm and we have to meet every now and then for paperwork related to sick leaves, promotions, and different regulations at the office. Hiring new people takes time and involves the local IRS services.

Freelance vs. Full-time

If we find that an applicant is rock solid and would be a great fit, we send an offer right away. That said, this is rarely the case.

Most companies are looking for very specific profiles.

  • Less experienced people are riskier and may require months of onboarding and training until they get up to speed.
  • More senior folks most likely are looking for higher pay or additional perks – which is an added cost for the team. Some of them are experienced in different fields that are not directly related to the organization’s goals.

And 95% of the candidates are usually in either of those categories.

Reducing Paperwork And Increasing Hiring Efficiency

Especially with less experienced folks, a freelance deal may be a good way to test the waters before committing to a full-time job. It could assess productivity, communication skills, and the culture fit.

It’s not applicable for employed applicants looking for a transition. Most of them are hesitant to leave a job only to engage in a 1-month freelance trial that may fail. Which is odd, because a standard trial may still take 3 months and get terminated before signing the indefinite contract.

However, receiving a freelance offer probably means that the employer is willing to give you a shot and can’t find a better way to commit to a full-time deal. Keep in mind that there are some shady employers that may be exploiting that process – but it’s not uncommon for smaller companies to hire freelancers or consultants on a trial basis before offering a full-time job.

How Crucial Conducting A Background Check Is

Hiring staff is a company responsibility that should not be taken lightly.

Most governments and syndicates around the world are extremely protective toward employees. You know the drill – companies are abominations of the capitalist society that exploit manpower and squeeze the best out of their slaves.

How Crucial Conducting A Background Check Is

In various European countries, layoffs may be prohibited unless you’re closing an entire department, filing bankruptcy, or firing the employee due to serious disciplinary failures. Otherwise, the company is required to pay several salaries upfront and cover additional benefits for the employee.

As a result, a wrongful hire may cost the company a fortune. Small businesses may simply close shop if they hire a couple applicants that don’t support the business initiatives in the best possible manner.

I won’t even cover the expensive process of publishing job descriptions, sifting through applicants, going through interviews, hiring an employee (while taking care of tons of paperwork), allocating office space and equipment, handling the internal training/onboarding and working along with other team members over the first months.

That’s one part of the story.

A friend of mine encountered something frightening in their office last year. One of their colleagues was handcuffed at the office. Turns out he had escaped from a court order for a case they were involved in. They were the prime suspect and basically dodged a bullet without knowing it.

Their company hadn’t been doing thorough enough background checks. They had been expanding fast and so hired dozens of people within 6 months.

And there’s also the part about finding the right (or wrong) fit before scheduling an interview.

A More Detailed Profile Is A Plus

A CV – or even a cover letter – showcases a tiny portion of the work and personal experience of an applicant, and they are aimed at portraying the best possible profile of the applicant for the sake of landing an interview (and a job).

However, there are two additional details here.

Some applicants may act outright inappropriately in public. Think of illegal protests on the streets, supporting certain shady organizations, posting tons of photos from night bars near drugs and tons of alcohol and the like. That may very well impact the company’s reputation – let alone the probability of rampage backlashing after a layoff.

Other applicants may enjoy certain activities or participate in various organizations that may be important to the company. While looking for a marketing assistant at the moment, we’re building complete profiles of our applicants that include conference talks, non-profit activities, and different hobbies that may resonate better with our existing team members.


All in all, building a more detailed profile of an applicant through a background check is much more convenient for an organization. It’s about risk management and finding the right applicant for a job.

  • Increased Confidence in Hiring Decisions: A thorough background check can help reduce the chances of hiring someone who misrepresents their qualifications or who could be a safety risk. This gives employers more confidence in their final decisions and builds a stronger, more reliable team.
  • Compliance with Regulations: In some industries, background checks may be mandatory for certain positions. Even if not legally required, they demonstrate that a company is taking reasonable steps to ensure a safe and trustworthy workforce.
  • Protection Against Negligent Hiring: If an employee who hasn’t been properly vetted commits a crime or other harmful act, the employer could be held liable for negligent hiring. Background checks help mitigate this risk.

Most jobs cannot create a good sandbox environment for testing a candidate during an interview. Software development companies ask for GitHub or Bitbucket profiles. Content writers are asked to provide a portfolio of their work. But that’s not applicable for many – which is why the best public profile has a higher chance of landing an interview and a follow-up offer.

What are the most crucial recruitment traits you look for during interviews?

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