The Problem With Having To Educate Your Customers

John Locke wrote an article named "There are no Clients from Hell" referring to the popular site for freelancers - Clients From Hell. I've been following the site for some time and there are plenty of educational stories, both for freelancers and clients. What John says in his post is: This site encourages the idea that clients who make non-constructive requests or unreasonable demands deserve to be lambasted and mocked online. This reinforces the fallacy that the designer is always right, and that clients are better seen and not heard. I find this false sense of smug superiority to be… Continue Reading

Mentorship – Invaluable Advice From Competitors

"Mentorship" is a vague term. Great mentors are successful industry leaders who are your indirect competitors (or at least a few years ahead of time). Someone may pick their own mentor when they are a public figure and consume every bit of information they produce. If you choose a mentor who is only a few years your senior in the same industry, the rewards can be just as significant. Their advice is more relatable and immediately applicable because they've just overcome the issues you're presently facing. Plus, their insights are contemporary, making them highly relevant. Virtual Mentors On mentorship by… Continue Reading

Why Your Business Needed A Business Process Management (BPM) Software Yesterday

If your company hasn’t grown to a fully-fledged corporation yet, you’re probably terrified (if not disgusted) from all the enterprise lingo - workflows, procedures, contingency plans, risk management (to name a few). But scaling an organization is impossible without the implementation of business process management (BPM) practices in-house.  NASA tanked $327.6M through its Mars Climate Orbiter mission crashing the satellite in 1999 due to a software localization error. Some international horror stories such as Chernobyl could have been prevented with the right contingency plans in place. Let alone the COVID-19 spread we’re all victims of nowadays.  Case in point, business… Continue Reading

30 Lead Generation Strategies for Service Companies

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we've generated this list for you that would help you generate more clients for your business.  So, here are some of the best lead generation strategies. 1. Starting With Landing Pages What you need to start with is a landing page, or also known as a sales page.  Landing pages are the key to breaking down the best type… Continue Reading

How to Align Your Business Strategy Based on Client Feedback

Client feedback is one of your most important weapons to design a bullet-proof business strategy that scales.  Feedback can identify operational inefficiencies, helping you allocate resources more effectively. It also validates your business model, indicating readiness for scaling. Negative feedback serves as immediate quality control, allowing quick rectification of defects or service lapses, which in turn safeguards your brand reputation. The feedback that your clients give you is extremely powerful because you are getting paid for it, meaning that they are willing to invest in you and your services or solutions make sense.  You just need to reverse engineer what… Continue Reading

10 Practical Risk Management Techniques

Successful business founders, executives, and managers employ different approaches when it comes to risk management. Whether dealing with financial volatility, market competition, or internal organizational challenges, managing risk effectively is crucial for long-term success. Only 23% of CEOs believe they have comprehensive information about the risks in their business even if 92% of them agree that having such information is highly critical to the success of their venture. On Shark Tank’s season 7, Robert Herjavec said that “Great entrepreneurs live in paranoia”. While I do agree with the sentiment, the risk management course I took back in the day was… Continue Reading

Do You Need a WordPress Website For Your Small Business?

The vast popularity of WordPress websites for small businesses is staggering. In addition to the utilization of services such as Squarespace, Wix, or Weebly, one may ask what is the best solution or a platform for building a website. WordPress is used by 63.1% of all the websites whose content management system we know. This is 43.2% of all websites. Source: w3techs.com With that in mind, it's worth talking about the main idea of running a standalone website for a small business. What Purpose Does a Website Serve For a Business? Having a website for your business is a must. But why… Continue Reading

How to Build a Marketing Team In a Startup?

Starting a business is a journey filled with critical decisions. One of the most important is assembling a marketing team to turn your vision into a resonant brand. How do you create a team that's skilled, cohesive, creative, and aligned with your startup's unique needs? Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000? Is it a bootstrapped startup, an SMB, or an established organization? Do you sell locally, on traditional media (newspapers and radio), or internationally? Do you aim for B2B or B2C clients? Are paid ads a better… Continue Reading

WordPress Outsourcing and Hiring Talent (A Complete Guide)

With a 33% market share across the web, WordPress is the most sought-after technical platform. This commands the need of hiring professional WordPress developers who serve tens of millions of businesses utilizing the platform. While this guide on hiring and outsourcing uses WordPress as a leading context, it's just as applicable for other technical stacks and web technologies. I've used the same strategies for PHP projects built from scratch, as well as Java, .NET, Python, JavaScript platforms over the past 12 years. Hiring for technical roles covers more than one of the most impactful business challenges that threaten every business.… Continue Reading

What You Need to Know About Repurposing Content for Social Media

Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content is crucial. It maximizes distribution and enhances effectiveness across channels. Treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an in-depth blog post, continue. Break it into social media posts, create an infographic, or turn it into a podcast or video.… Continue Reading