18 Reasons Website Maintenance and Planned Updates Are Important

As 95% of our development business revolves around WordPress retainers, the topic of ongoing updates and recurring contracts comes up during every presales call. Working with clients who switch agencies is easier (as they already understand the benefits of a technical partnership), but site rebuilds are often a challenge in that department. And the most common question is: "Why do I need to pay for maintenance once our new site is live?" While there are plenty of excuses not to keep your project up to date, my favorite analogy is derived from the automotive industry. You don't buy a car… Continue Reading

Brand Building vs Silent Building: Choosing the Right Strategy for Your Business

In the dynamic landscape of e-commerce, the debate between brand building and silent building has ignited discussions across various platforms. As I engaged in conversations on four different podcasts this week, one central question emerged: why are many dropshippers hesitant to embrace brand building and showcase their stores? The apprehension often stems from a fear of imitation and resistance at scale. However, let's delve into the essence of both strategies to better understand their implications. The Power of Brand Building Brand Building is an artful process that involves crafting a distinct identity for your business through deliberate actions and targeted… Continue Reading

An In-Depth Breakdown of the Software Outsourcing Industry

If you have just stumbled upon this post organically, I’ve been running a 50+ agency for the past decade, currently consult 40+ businesses leveraging outsourcing, and offload multiple areas of work through outsourcing. As the question of outsourcing development services comes up fairly often, this guide answers the most common concerns or misconceptions business owners and executives face. Why Does Outsourcing Exist? Outsourcing exists because it offers businesses a way to get tasks done more efficiently and often at a lower cost. If you own a business, you know that doing everything yourself is impossible. You have to focus on… Continue Reading

Introverts Are Great In Sales And Marketing

Despite of my tendency to get involved with public speaking at conferences and universities and being a band member, I tend to define myself as an introvert. I don't enjoy large crowds and clubs full of people, and I have a small circle of people that I stay in touch with daily. Different tests and studies define me as mainly introverted (since there's no definitive black or white for anything). Introverts often need help to sell their services. They may find it challenging to approach new people, make cold calls, or network at events. Extroverts, on the other hand, are… Continue Reading

9 Ways to Use Quora for Business Growth

A few years ago, we surveyed most of our clients. We wanted to do a recap of a certain year and see what we could do better. Some of the standard questions revolved around our key services, what are the things we do best and where we fail the most. But we also wanted to learn where they spend their time online. I had expected some unique revelation about secret Facebook groups, LinkedIn communities, blue-chip forums and mastermind groups. It would have been a good target for joining in and meeting other entrepreneurs, discussing business problems, or prospecting. Many people… Continue Reading

Mastering the B2B Sales Process: How to Effectively Reach Decision Makers

Budget and timing are the two major reasons why businesses and salespersons lose B2B deals. This is according to a report from Chorus. This gives emphasis to the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing but also in other key aspects. To be successful in B2B sales means to have a deeper appreciation of B2B processes and sales stages, determining and reaching the decision-makers, and knowing how to go through the sales process efficiently. Understanding the B2B Process The B2B process takes longer than B2C since:… Continue Reading

The Power of Big-Picture Thinking: A Key to Sustainable Business Growth

Imagine a business that only focuses on short-term gains, ignoring the bigger picture. What would be the long-term consequences for its vision, strategy, and overall success? Would it be able to sustain growth and create lasting value in a rapidly evolving marketplace? A stark reminder of the need to shift from short-term goals to long-term ones was given by the recent pandemic around the world.  Businesses that failed to take the bigger picture into account and establish a clear long-term goal found it difficult to maintain growth during the instability. In contrast, companies that adopted a broader perspective by evaluating… Continue Reading

How to Create a Business Plan (for Startups)

Young entrepreneurs often forget an important step before launching a startup: creating their business plan. Implementing a website itself is trivial—everyone can spin off a Wix or Weebly website in a matter of minutes and publish it live, even with a rough business plan drafted quickly upfront. The question is: What do you have to offer and is there a market demand? Top 20 Business Reasons Why Startups Fail https://youtu.be/sevrBcSDrh4 Business planning may solve this CB Insights came up with a list of the 20 main reasons why startups fail: Top 20 reasons why startups fail. Let’s focus on the… Continue Reading

What Makes Running a Digital Publication a Lucrative Business Venture

Running a digital publication can be highly lucrative due to several key advantages. The convergence of low overhead costs, high scalability, targeted advertising, and a global reach makes this a particularly appealing business model. Digital publications can quickly grow in content and readership. The internet provides a nearly unlimited audience for any niche, and expansion into other media forms like podcasts and videos is straightforward. Diverse income streams are available, including subscriptions, paywalls, sponsored content, and advertising. Affiliate marketing also provides a commission for sales made through site links, making the business more resilient. I’m going to divide up the… Continue Reading

11 Business Strategies for Freelance Writers and Content Firms to Land Clients

A report from Inc.com states that around $3.1 billion is being spent by blue chip businesses for remedial writing training, $2.9 billion of which is spent on current employees and not new hires. This indicates that quality writing and impeccable written content production remains to be highly in demand these days.  By recognizing the importance of this type of content, more and more businesses seek the services of a good freelance writer. However, in spite of the demand, the great number of freelance writers and firms offering content services on the internet seemed to find it hard to land clients.… Continue Reading