Short Tips

July 19, 2021

Is It Possible to Have a Real Culture Within a Distributed Team?

Yes, it is definitely possible to have a real culture within a distributed team, although it is usually more complicated. Developing your culture is all about brand awareness, the mission of the company, and a process that’s adapted to distributed teams. In other words, if you work for your dream startup (or an organization whose

July 9, 2021

What Are the Inbound Marketing Tips to Remember In Generating Leads?

As compared to “outbound” which generally focuses on reaching prospects or target customers through advertisement or in-person strategies, “inbound” targets customers who can find a business organically.  Often, these inbound leads are website visitors turning into leads. These web visitors are generally divided into five main categories: Strangers – potential prospects who are about to

Discount Pricing

June 25, 2021

When Does It Come In Handy to Do Discount Pricing?

Discount pricing is a standard marketing strategy. Some businesses simply prefer to build a revenue model that completely depends on discounted goods and services. If you’ve been regularly following certain stores that run regular discounts, you may notice that many of them raise the prices notably a couple of months before the discount in order

June 18, 2021

Which Comes First: The Marketing or The Business Plan?

The marketing plan could be a subset of the business plan or completely obsolete during the first months of running a business. For business in the marketing space, the marketing portion is the majority of the business plan itself. Certain businesses (especially bootstrapped ones) may be heavily reliant on the marketing plan as an overview

CEO workout

June 4, 2021

How Do CEOs Remain Fit While Running Successful Businesses?

Umaid Fahad Iqbal’s take on how busy Chief Executive Officers (CEOs), business people, or entrepreneurs remain fit is a must-read. His answer to the question is three fold. Health plays a major role in everything and it must be a priority Fitness is subjective and is not always how it is marketed Being healthy is

Collaborative Remote Employees

May 28, 2021

How Can Remote Employees Stay Collaborative With the Office-Based Team?

Staying relevant and collaborative in a distributed environment requires a good effort from both the remote employees and the company. As a remote worker, trying to “hang out with the cool kids” may not be possible if the majority of the brainstorming happens around the water cooler without being documented in a project management system


May 21, 2021

Is It Good or Bad For Your Brand to Use Remarketing?

The only possible reason for remarketing to be bad is if your product is horrible or deceiving, or any other reason that would question your longevity. I’m sure this isn’t the case here, which is why the valid answer is: remarketing (or retargeting) can be very beneficial to a business. Nearly 98% of all website

May 14, 2021

What Do Employees Need to Know to Better Work With the Senior Management?

Did you ever wish to know certain things that will make you work better with your senior management?  There are three leading aspects that the senior management cares about. Let’s briefly discuss these three. 1. ROI Your role (and your own presence) is designed for one of the three purposes: sourcing/closing business, generating work (hours/product)