Category: Business

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30 Lead Generation Strategies for Service Companies

Every single business struggles with growth. And of the many challenges that starting businesses and even growing ones face, generating new clients is of utmost importance.  Often, service-based businesses struggle more in this aspect compared to product businesses, which is why we've generated this list for you that would help you generate more clients for your business.  So, here are some of the best lead generation strategies. 1. Starting With Landing Pages What you need to start with is a landing page, or also known as a sales page.  Landing pages are the key to breaking down the best type… Continue Reading
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How to Align Your Business Strategy Based on Client Feedback

Client feedback is one of your most important weapons to design a bullet-proof business strategy that scales.  Feedback can identify operational inefficiencies, helping you allocate resources more effectively. It also validates your business model, indicating readiness for scaling. Negative feedback serves as immediate quality control, allowing quick rectification of defects or service lapses, which in turn safeguards your brand reputation. The feedback that your clients give you is extremely powerful because you are getting paid for it, meaning that they are willing to invest in you and your services or solutions make sense.  You just need to reverse engineer what… Continue Reading
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10 Practical Risk Management Techniques

Successful business founders, executives, and managers employ different approaches when it comes to risk management. Whether dealing with financial volatility, market competition, or internal organizational challenges, managing risk effectively is crucial for long-term success. Only 23% of CEOs believe they have comprehensive information about the risks in their business even if 92% of them agree that having such information is highly critical to the success of their venture. On Shark Tank’s season 7, Robert Herjavec said that “Great entrepreneurs live in paranoia”. While I do agree with the sentiment, the risk management course I took back in the day was… Continue Reading
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Do You Need a WordPress Website For Your Small Business?

The vast popularity of WordPress websites for small businesses is staggering. In addition to the utilization of services such as Squarespace, Wix, or Weebly, one may ask what is the best solution or a platform for building a website. WordPress is used by 63.1% of all the websites whose content management system we know. This is 43.2% of all websites. Source: w3techs.com With that in mind, it's worth talking about the main idea of running a standalone website for a small business. What Purpose Does a Website Serve For a Business? Having a website for your business is a must. But why… Continue Reading
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How to Build a Marketing Team In a Startup?

Starting a business is a journey filled with critical decisions. One of the most important is assembling a marketing team to turn your vision into a resonant brand. How do you create a team that's skilled, cohesive, creative, and aligned with your startup's unique needs? Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000? Is it a bootstrapped startup, an SMB, or an established organization? Do you sell locally, on traditional media (newspapers and radio), or internationally? Do you aim for B2B or B2C clients? Are paid ads a better… Continue Reading
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WordPress Outsourcing and Hiring Talent (A Complete Guide)

With a 33% market share across the web, WordPress is the most sought-after technical platform. This commands the need of hiring professional WordPress developers who serve tens of millions of businesses utilizing the platform. While this guide on hiring and outsourcing uses WordPress as a leading context, it's just as applicable for other technical stacks and web technologies. I've used the same strategies for PHP projects built from scratch, as well as Java, .NET, Python, JavaScript platforms over the past 12 years. Hiring for technical roles covers more than one of the most impactful business challenges that threaten every business.… Continue Reading
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What You Need to Know About Repurposing Content for Social Media

Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content is crucial. It maximizes distribution and enhances effectiveness across channels. Treat each high-quality content piece as an asset—adaptable and reworkable for different purposes. For instance, after writing an in-depth blog post, continue. Break it into social media posts, create an infographic, or turn it into a podcast or video.… Continue Reading
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18 Reasons Website Maintenance and Planned Updates Are Important

As 95% of our development business revolves around WordPress retainers, the topic of ongoing updates and recurring contracts comes up during every presales call. Working with clients who switch agencies is easier (as they already understand the benefits of a technical partnership), but site rebuilds are often a challenge in that department. And the most common question is: "Why do I need to pay for maintenance once our new site is live?" While there are plenty of excuses not to keep your project up to date, my favorite analogy is derived from the automotive industry. You don't buy a car… Continue Reading
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Brand Building vs Silent Building: Choosing the Right Strategy for Your Business

In the dynamic landscape of e-commerce, the debate between brand building and silent building has ignited discussions across various platforms. As I engaged in conversations on four different podcasts this week, one central question emerged: why are many dropshippers hesitant to embrace brand building and showcase their stores? The apprehension often stems from a fear of imitation and resistance at scale. However, let's delve into the essence of both strategies to better understand their implications. The Power of Brand Building Brand Building is an artful process that involves crafting a distinct identity for your business through deliberate actions and targeted… Continue Reading
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An In-Depth Breakdown of the Software Outsourcing Industry

If you have just stumbled upon this post organically, I’ve been running a 50+ agency for the past decade, currently consult 40+ businesses leveraging outsourcing, and offload multiple areas of work through outsourcing. As the question of outsourcing development services comes up fairly often, this guide answers the most common concerns or misconceptions business owners and executives face. Why Does Outsourcing Exist? Outsourcing exists because it offers businesses a way to get tasks done more efficiently and often at a lower cost. If you own a business, you know that doing everything yourself is impossible. You have to focus on… Continue Reading