How to Build a Marketing Team In a Startup?

Let’s start with several questions first: How large is the organization to date – 5 people, 50, 500, 5000?Is it a bootstrapped startup, an SMB, or an established organization?Do you sell locally, on traditional media (newspapers and radio), or internationally?Do you aim for B2B or B2C clients?Are paid ads a better starting point or you’d rather shoot for inbound marketing?Do you sell products or services? Physical or digital?How long does a traditional sales cycle take? [Tweet "It is important to try to work solo and figure out marketing by yourself first or try to hire an assistant until you reach… Continue Reading

Common Recruitment Challenges in the IT Industry

My position in my LinkedIn profile is a CEO of a team of 25 for several years now (nowadays 45), and yet I still do receive about a dozen emails every week through LinkedIn inviting me to apply as a junior developer somewhere or take on a senior position for an industry that I hadn’t even heard of. Additionally, even though I’ve had the opportunity to build technical solutions in numerous platforms and stacks over the years, I regularly receive invitations for a senior engineer gig in one of the few stacks I’ve never worked in, don’t have listed anywhere on LinkedIn - no… Continue Reading

Main Considerations When Working With Big Enterprises

Clients are not as different as you may think when working with small or big enterprises. At the end of the day, it is always about achieving results and communicating with the decision maker on the other side of the table. One important thing to note is that higher paying clients are often from larger organizations, and they are structured differently to small-scale businesses. Types Of Enterprise Businesses In terms of the organization structure, here are the types of enterprise businesses (small, medium and large ones) that are worth noting upfront: There are enterprises with thousands or tens of thousands of… Continue Reading

How to Create a Business Plan (for Startups)

Young entrepreneurs often forget an important step before launching a startup: creating their business plan. Implementing a website itself is trivial—everyone can spin off a Wix or Weebly website in a matter of minutes and publish it live, even with a rough business plan drafted quickly upfront. The question is: What do you have to offer and is there a market demand? Top 20 Business Reasons Why Startups Fail https://youtu.be/sevrBcSDrh4 Business planning may solve this CB Insights came up with a list of the 20 main reasons why startups fail: Top 20 reasons why startups fail. Let’s focus on the… Continue Reading

Quora: 1 Year and 1 Million Answer Views

Update: April 2020, Note: The original story was authored in January 2018. At the moment, I've accumulated 2.7 million Quora views! Most people who follow me online know that I've been spending a lot of time on Quora lately. I've been writing answers, participating in discussions, sharing existing Quora answers with my team and interacting with team members met through the platform. Which is probably why my local team prepared that spectacular clock for my birthday, conveniently including Quora to my daily schedule: How I Got Started With Quora I stumbled upon Quora back in 2013 or 2014 while browsing… Continue Reading

How to Find Leads for a WordPress Development Company?

In order to grow as a professional WordPress developer, you have to work with businesses that believe in expert development and value the long-term results. More often than not, business owners are fooled by the media and marketing collateral online explaining how easy development is, solutions sold for $20 - $100 or site builders that would supposedly “revolutionize your business online”. Here are some tips that would steadily grow your value and bring some business to you. 1. Perfect Your Skills When I switched to full-time freelancing, I’ve already had a 5-year technical college degree, 4 years of full-time development… Continue Reading

The Business Guide to Intrapreneurship

Intrapreneurship, credit: TechCharge With the boom of entrepreneurship out there, there has been a distinct separation between corporate work and starting a business of your own. However, most folks are not familiar with the trend of intrapreneurship that gets far less coverage than it should be. What Is An Intrapreneur? As Murray Newlands shared for Inc.: The distinction between entrepreneurs and intrapreneurs can be seen as a difference in the level of focus. While an entrepreneur should see the company as a vision from starting point to end; the intrapreneur is a facet of this broader vision. The intrapreneur works… Continue Reading

Beginner’s Guide to Starting as a Freelance Content Writer

Blogging has been around since the late 90s and there are millions of bloggers earning a good living thanks to their writing efforts. Business owners, marketers, college students and everyone else is actively publishing online. With social media prevailing, a good percentage of the population is now actively producing content online. But what is the difference between a successful writer and a hobbyist? Generating Revenue Through Content Writing There are various ways to generate revenue through content writing. Being a full-time writer or a journalist is the obvious choice. But engaging content writers can build the right audience for each… Continue Reading

Why You Have to Target Non-US Markets For Higher Profits

Currently, the United States is the world's largest national economy. Its GDP for 2016 is $18,56 trillion, hosts the majority of the biggest companies in the universe (that we know of), and is notoriously known as the "land of unlimited possibilities." [caption id="attachment_12254" align="aligncenter" width="730"] GDP for the US over the years - source[/caption] It's only natural to target the US market when selling services, or products, and aim for a higher percentage of visitors, users, and customers living in the States. It's the goal of many entrepreneurs and a target for their marketing teams. A study quoted by Reference.com… Continue Reading

Why Are Estimates Challenging For Custom Development Work?

I've been browsing and replying on Quora over the holidays and one of the questions made me think deeper about the estimation challenges when quoting custom development work: At DevWP I've already blogged about why I avoid estimates and the reason we do provide retainer services for our ongoing accounts. I'm no stranger to budget constraints and upfront expectations, but unlike the products business, services may vary drastically. [caption id="attachment_12201" align="aligncenter" width="1241"] dilbert.com showcases estimates in a nutshell[/caption] In the Quora example, the customer needed a drawing solution for his website. However, there are plenty of variables, such as: What features… Continue Reading