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Understanding capital unit economics and macro benchmarks 101

Most conversations I have this year revolve around the global recession, growing layoffs across so many verticals, the high interest rates (and everything else you see on the news). Percentage-wise, the numbers make sense. Hundreds of thousands of people have been laid off lately, with job opportunities being slower or more demanding, and markets playing in different forms. But chances are, you’re following the news and having similar conversations yourself. Why? Because “you’r...

Distressed economy or smart investing? Here’s what really happens.

I had several podcast and team speaking activities lined up this month around different areas of expertise (or topics of interest by the audience) in addition to my regular advisory sessions: Marketing channels and funnels working in 2024 Leadership lessons and strategies Motivational speech (the type of “from rags to riches” story) MVP build outs and infrastructural decisions Standard advisory conversations - business strategy, roadmaps, budgeting, investing Moving from d...

February starting strong + the Fed should finally wake up

It’s been a very, very hectic week - but one filled with negotiations, acquisition discussions, several RFPs and working on proposals. Bottom line, the January drought is lifting up slowly but steadily. While layoffs are hovering around, companies need to push through priorities and catch up on initiatives started in Q3 last year. And with limited manpower, external vendors - partners, service providers, SaaS, app builders, AI tools - are getting more popular. There’s a reflection o...

Winners take it all + shredding half the newsletter!

If you’re reading this, congratulations - you made it past the 43% layoffs of this current newsletter! Doing an annual cleanup, we purged over 6000 contacts and now gather about 7,400 subscribers here. This purge took place a week ago - and the open rates went from 34% to 58% by cleaning the inactive subscribers. Moral of the story - readers come and go, but the algorithm loves high open rates, and we’re way past the averages on this business weekly journal. Back to business… T...

Delusional employment expectations and the separation between enterprise and SMBs

“Everything new is well-forgotten old.” - An old Russian proverb As the economic tectonic shift is falling into its own place, we’re observing more signs of the “old normal”. Inflation rates normalizing. The 2022 inflation rates were the highest in 40 years - with the last peak in 1981! A more sensible funding environment. Global funding in 2023 is already lower than the 2018 numbers despite the GDP and inflation increments expected on an annual basis. RTO mandates. Remote...

Layoffs, normalizing rates, AI taking jobs – and Sparkloop retrospective

January is halfway through - but such an eventful start of the year has to be commemorated one way or another.First things first: layoffs. Last year started on the wrong foot, as a continuation of hard layoffs in November and December, and a series of waves in January. Q4 was a lot calmer - even though companies like Spotify and Flipkart slashed over a thousand employees each.But starting this year, all the giants - Meta, Google, and Amazon - introduced layoffs across Instagram, Google Assistant...

2024 predictions, market recovery, SEO beats social

We're 10 days into 2024 - and it's one of the busiest Januaries I can remember. I received dozens of work calls on Jan 2 with meeting requests and due dates in the next 2 to 3 days. People busy at work, trying to decipher what 2024 is bound to offer (mixed with fear of layoffs or inflationary data). I barely managed to post my annual walkthrough guide! In any case, while January updates are slower - this year is different. The ecommerce sector here is still holding up. December was m...

2024 predictions, market recovery, SEO beats social

If you’ve been wondering what 2024 would look like… Well, so is everyone else. And I made some predictions for 2023 that were pretty accurate (5 out of 5 in my book) so this is my condensed take for what to expect in 2024: The market will start to stabilize as soon as Q1. Pandemic years have caused some crazy buyer behaviors, skyrocketing certain industries (home delivery, ecommerce) and tanking local ones (mom and pop shops, events). A year after the lockdowns are over, we’re settl...

This December beats last one, market efficiencies, acquired YVisuals

This will be the last newsletter this year - hope you’ll manage to recharge over the holidays and set some action items for a strong Q1 ahead! The core topics for today are: December 2023 > December 2022 Markets perform so much better We acquired YVisuals.app Grateful for December 2023 The 2020s have been crazy - between pandemics, lockdowns, recessions, great resignation… you name it. But one thing I can appreciate is the determination and active product planning g...

Launching my 2024 advisory cohort + economy is stabilizing!

It’s been an eventful week once again - and it looks like the economy is restoring back to pre-2020 levels. But before we dive into the macro details… I’ve opened up 10 seats for my individual coaching program starting in 2024 (already 2 seats booked). It’s a long-term advisory proposition for businesses generating $1M to $20M a year, with quarterly planning, goal-setting, a monthly call and email/voice/DM exchanges throughout the month. After 400+ consulted clients over the pas...