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Answers
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August Isn’t Slow Anymore: Rethinking Seasonality and Strategy
Spending the week in London during a turbulent August, amidst new contracts signed, all while several unicorns around conduct mass layoffs. Seasonality isn’t what it used…
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Balancing Growth and Responsibility: Why Sustainability Must Be in Every Strategy
Complete de-industrialization is moslty impossible (and outright foolish), but we don’t have to be reckless. We’re continuously growing our Digital Sustainability portfolio across different organizations, from…
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Closing a Chapter: My Decade-Long Journey with Entrepreneur Media
10 years since my first mention on Entrepreneur Media, I had to pull the plug – and look for a new business journal for a column.…
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It’s Not About Categories Anymore—It’s About Resilience
The August slowdown is a myth – having spent 25+ hours in interviews, sales calls, and client/partner meetings this week, the summer is busier than ever.…
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The Digital Skills Gap: Why Mid-Career Marketers Are Struggling in 2025
Interviewing some marketers with 4 to 10 years in seat this quarter, and foundational digital skills are often lacking. ⏬️ Usual profiles are brand marketers, content…
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Behind Yotpo’s Layoffs: The Market Forces and Human Cost
Yotpo’s layoff news hit hard, but are economically justified given the market dynamics: 1. Increasingly complex SMS and email regulations (the space is getting crowded). 2.…
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Seasonality Died in 2020 — And It’s Still Missing in 2025
Seasonality in business was predictable in the 2012-2019 era – not anymore. Starting with the pandemic. The first year – 2020 – marking a full circle…
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Layoffs in High-Growth Companies: A Sign of Strategy, Not Struggle
Record high Microsoft revenue and 15,000 layoffs this year – common business sense and horrible output for individuals. ⚠️ Not a single person in the world wants…




