Our mid-market GTM enablement framework for a recycling business and a large beverage licensing company is still based on First Principles.
“MBA Disrupted” was initially written for:
🟢 Companies going through a significant transformation (repositioning, repricing, switching from product-led to enterprise), etc.
🟢 The new generation of global entrepreneurs lacking the MBA best practices on market research, TAM analysis, positioning, offer definition, and other core business and marketing principles taught at leading MBA schools
Since its publication in May 2024, I’ve referenced the core chapters dozens of times with mid-markets and SMEs during rebranding and positioning discovery calls and advisory sessions.
Opening new service lines, targeting new ICPs, and launching new subscription plans or growth channels, build on top of the core foundational principles of building businesses.
📗 I’ll get a few hundred copies available in bookstores over the next few weeks. If you know independent bookstores in North America, the UK, or the Netherlands open to sending some copies over, tag them in the comments and we’ll arrange shipping.
