Archive
Answers
-
From Newsletter to Revenue: How Shared Strategy Becomes Real Impact
Over 5 years of weekly posting and 97 editions on LinkedIn for this bulletin alone – contributing to executive transparency and visibility at scale. I’ve been…
-
Innovation vs. Competition: The Cost of Creating a New Category
The innovator dilemma: You can’t get recommended if you’re creating a new category that can’t be classified. Most enterprise charts are based on a crowded category…
-
MBA Disrupted: First-Principles GTM for Mid-Market Growth
Our mid-market GTM enablement framework for a recycling business and a large beverage licensing company is still based on First Principles. “MBA Disrupted” was initially written…
-
Why “3-Month Rebrands” Fail: GTM Requires a Full Lifecycle Approach
The disjointed process of “rebranding” for GTM purposes is broken across the board. I’ve sat in over a dozen sales calls this quarter for $15M –…
-
From Marketing to Hiring: Why Your Application Needs a Headline
LinkedIn’s “quick apply” is doing a disservice when critical context is omitted from job applications. Why? I studied “motivation letters” probably as far back as elementary…
-
Giving Back Isn’t Charity—It’s Professional Growth
“Giving back” is one of the strongest signals in a competitive job market: – Educational content– Public speaking– Open source software– Info social accounts– Podcasts and…
-
What Hiring Managers Really Look For (But Won’t Tell You)
In this job market, we get CEOs and COOs applying for our director-level roles at scale. 👉 This makes the selection process harder than ever, especially…
-
Are Social Networks Losing Their Purpose?
LinkedIn is doomed in B2B all year long, and all the virality (and game recommendations) have turned it into a mix of Facebook and Instagram, with…
