Business Is Still Human: Salesforce Knows It, Do You?

“Vibe-coded CRMs are taking over HubSpot and Salesforce”, “Their stock is going down fast!”, etc.

Meanwhile, every 35-50 executives who were raised with heavy metal and hard rock can attend Dreamforce, network with their ideal client cohort, and enjoy a live Metallica show supporting Salesforce and Marc Benioff.

I’ve seen Metallica twice, and I’d absolutely not pass on the opportunity to see them again, while attending a major business event, hitting several targets with one stone.

When will people figure out that business is still done between people, and the semantics of software features aren’t playing the most significant role in the grand scheme of things?

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Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”

His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.


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