10 Major Digital Marketing Strategies For SME Executives

According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that is increasing them. With this, it is only imperative for business executives to re-inspect their digital marketing strategies and consider doing an upgrade. Digital marketing techniques continue to change over time and the feasibility of certain methods and techniques continue to rise and fall. Business executives have access to methodologies and… Continue Reading

8 Things Entrepreneurs Need to Know About Running a Business and Landing Customers

We certainly live in the most entrepreneurial era since the inception of the humankind. Many are giving entrepreneurship a shot thanks to the media support, the large number of startup communities, somewhat accessible investment capital, and the development of the digital landscape. Media exposure looks like the holy grail of landing new customers and skyrocketing one's business. The entrepreneurship wave combined with the demanding millennial rules of freedom and results-driven business models will break the norm in the corporate world over the next decade or two. Entrepreneurs would be able to join progressive organizations and handle separate departments using shared… Continue Reading

7 Reasons Why It is Difficult to Manage New Projects (Or Inherit an Old One)

What makes projects so difficult to manage? As a project manager, you need to assess the culture, your role, your team, how problems escalate, what your responsibilities are and how to tackle edge cases (delays, problematic team members, running out of budget, handling scope creep, disagreeing with a client, etc.) And within the right environment, everyone follows the company mission statement and the core principles of the organization. This will turn your decision-making process into a quantifiable, well-oiled machine, which should facilitate the team and get the work done. Project management is, in theory, the activity of ensuring a project’s… Continue Reading

The 4 P’s of Employee Relations and Conflict Management in the Workplace

Around $359 billion in paid hours or 385 million working days are lost every year due to workplace conflict. This is according to the “Workplace Conflict and How Business Can Harness it to Thrive” report. With the COVID-19 pandemic intensifying everything in most organizations, headlines about workplace conflict have been hitting the waves around the globe. In fact, there were news articles about Apple employees having concerns about the ‘rigid’ rules in hybrid working, while Google’s people were frustrated about the ‘two tier’ remote working. No wonder why in the month of April 2021, the Great Resignation started happening. To avoid… Continue Reading

6 Traits Of A Great Manager And Top Tips To Develop Them

There are good managers. And then, there are great ones. According to The Predictive Index, nearly 30% of employees believe their managers fail at team-building skills, and a portion of them suck at handling feedback, delegation, and time management. While some best practices are inherited over the years (starting with the way families raise their children), the evolution of management builds on top of "hard skills" in the corresponding business segment, interpersonal communication, mastering psychology techniques for handling conflicts, and getting to know each team and the business objectives separately. It's an iterative process and some managers are better at… Continue Reading

Mentorship – Invaluable Advice From Competitors

"Mentorship" is a vague term. Great mentors are successful industry leaders who are your indirect competitors (or at least a few years ahead of time). Someone may pick their own mentor when they are a public figure and consume every bit of information they produce. Virtual Mentors On mentorship by Neil Patel, source https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand-chapter-6/ I have a few of those mentors on my list. I follow their blogs, read their interviews, listen to podcasts they join as guests, follow them on social media and so on. Some of them had publicly stated that they don’t have time for one-on-one coaching… Continue Reading