How to Reshape Your Business Strategy to Survive the Great Resignation

Despite the logical predictions about how the Covid-19 pandemic would negatively impact the economy across 2020 and 2021, many industries managed to sustain the hit and even grow sustainably. S&P 500 and Dow Jones Industrial Averages set record highs in August. Most industries mark growth over the year, excluding highly affected segments such as airlines, restaurants, leisure, and auto parts. Over 40% of the global workforce was reportedly pondering leaving their current employment as early as March 2021, according to a Microsoft survey. In a subsequent survey done by Monster in December 2020, it was discovered that 95% of the… Continue Reading

10 Major Digital Marketing Strategies For SME Executives

According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that is increasing them. With this, it is only imperative for business executives to re-inspect their digital marketing strategies and consider doing an upgrade. Digital marketing techniques continue to change over time and the feasibility of certain methods and techniques continues to rise and fall. Business executives have access to methodologies and… Continue Reading

How to Make Different Business Leadership Styles Work (With Case Studies)

Several thought leaders have referred to 2020 as the year of great reset. But if you want to be really strict about it, most of the biggest business shifts started way back at the onset of the 21st century.  Traditional business leaders who are banking on traditional business leadership styles in this new century needlessly risk losing their businesses to unhealthy age-old leadership practices. The pandemic just helped reiterate the need for business leaders to change the way they approach business problems primarily due to the following reasons: New technologies Pace of change Changing demographics and employee expectations Changing customer… Continue Reading

7 Reasons Why It is Difficult to Manage New Projects (Or Inherit an Old One)

What makes projects so difficult to manage? As a project manager, you need to assess the culture, your role, your team, how problems escalate, what your responsibilities are and how to tackle edge cases (delays, problematic team members, running out of budget, handling scope creep, disagreeing with a client, etc.) And within the right environment, everyone follows the company mission statement and the core principles of the organization. This will turn your decision-making process into a quantifiable, well-oiled machine, which should facilitate the team and get the work done. Project management is, in theory, the activity of ensuring a project’s… Continue Reading

5 Business Predictions for 2023 Following the Downward Spiral in Tech

In 2022, one share of Meta Platforms Inc, the parent company of Facebook, Instagram, and WhatsApp, was traded at $378. Less than two months in, the technological juggernaut collapsed to under $89 a share — reaching the trading levels of 2015. But, Meta is not alone. The Nasdaq 100 took a 38% hit from its peak. Layoffs have followed suit across the titans of technology — with tens of thousands of employees losing jobs across Meta, Amazon, Microsoft, and Twitter alone. Heading into 2023, the future is tumultuous. What geoeconomic changes are about to resurface in the new year? Dive… Continue Reading

Top 26 of My Most Recommended Newsletters

I have been asked by many of my followers and business associates about my most recommended newsletters and every time, I take delight in sharing my list. Whenever I recommend, you are guaranteed that I only recommend what I read on a regular basis. After all, we cannot give what we do not have. :)  Each week, more and more newsletters get added to my list ( I even just signed up for 3 more newsletters as of this writing!) I also maintain a newsletter of my own wherein I faithfully release my latest resources and the most important articles… Continue Reading