Are Premium WordPress Themes Faster Than Free Themes?

Usually, No

Commercial WordPress themes generally include a large suite of scripts and styles, along with a comprehensive set of features in order to make them pop.

Most premium themes rely on a number of theme options, various widgets, eventually some sliders, content builders, galleries, social media integrations and the like.

Each of those components is written in PHP and often includes some JavaScript and CSS assets loaded separately. Those increase the load times due to the larger number of parallel HTTP requests for rendering a single page. Fonts and images may also get in the way.

Light, Simple Commercial Themes May Work Faster

Most of the commercial themes – especially the multipurpose ones – are simply trying to solve a large set of problems for different industries and types of websites. That’s what causes delays, instability, and possible security issues.

As a rule of thumb, the free themes hosted on WordPress.org only care about the presentation layer – usually comprised of markup and CSS. They’re fairly lightweight and simple, going through a rough reviewing process. The general principle of themes is that they should only serve for presentation of the standard blog/CMS content. Anything else should be distributed as a separate plugin – in order to keep things separated and avoid a theme lockdown whenever you decide to redesign your website.


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Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”

His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.


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