Beyond SEO and Ads: How Offsite Intent Changes Lead Gen

Diving into Kwanzoo’s Offsite Intent leads this month, it’s turning into one of my favorite GTM-enabled workflows right now. 👇

1. Cold outreach, social AI comments, programmatic SEO, all getting more saturated than ever

2. Commoditized markets getting more saturated than ever (only getting worse with automated sequences and phones buzzing 40 times a day)

3. Same hot leads appearing in email lists and data exports, CXOs bombarded with blanket opportunities

4. Inbound funnel getting squeezed with SEO down and AI search resulting in fewer clicks

Other than a local moat, private data warehouses, or strong brand, the 95-5 rule of “out of market” vs. “in-market” buyers isn’t easy to identify.

⚠️ Paid ads are harder to crack as well, with fewer executives scrolling social or not in a buyer mode.

What stands out is a network of thousands of sites tracking user behavior and billions of buying signals.

It’s the best alternative of understanding when and where your buyers seek help for the services and products you offer.

Moreover, like most channels, this will get saturated in 9 to 18 months, as adoption goes up. This is why shorter opportunity windows are so valuable to intercept right away.

💼 We’re exploring an integrated whitelabel solution, part of our RevOps stack, leveraging this dataset for our portfolio of accounts. Hope to get this rolling as soon as next month for $20M – $100M B2B businesses relying on lead generation, from SaaS to professional services to enterprise-level government and education contracts.

DM away for additional context.