Archive
Marketing Strategy
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The B2B Sales Process: How Complex Deals GetDecided
Budget and timing are the two major reasons why businesses and salespersons lose in B2B sales process. This is according to a report from Chorus. This…
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10 Major Digital Marketing Strategies For SME Executives
According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s…
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7 Strategic Ways to Build a Strong Sales Team For SMEs
Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several…
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Authority Positioning Through Public Speaking: A Strategic Framework for Experts
Public speaking is one of the most effective and globally recognized ways to establish yourself as an authority. But how can you kickstart your journey as…
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The Marketing Approach Behind Every Portfolio Company: 10 Engagement Models to Underwrite
Note: Some of the recommended resources (tools, vendors, books) may include affiliate links. I only promote solutions I use myself or businesses I support personally. You…
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Inbound vs Outbound: Building a Marketing Strategy That Pays Back
As a firm believer in inbound demand generation, I spend a good chunk of my time in research and experiments. This is the key to building…
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Multimedia Editorial Infrastructure: Audio, Video, and the Next Phase of Content Distribution
Editorial demand infrastructure is basically a audience education discipline that is focused on building and distributing editorial assets to priority audience segment. Businesses employ editorial demand…