Tag: Marketing Strategy

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10 Major Digital Marketing Strategies For SME Executives

According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that is increasing them. With this, it is only imperative for business executives to re-inspect their digital marketing strategies and consider doing an upgrade. Digital marketing techniques continue to change over time and the feasibility of certain methods and techniques continues to rise and fall. Business executives have access to methodologies and… Continue Reading
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The Practical Guide To Marketing Yourself As A Public Speaker

Public speaking is one of the best globally recognized ways to establish yourself as an authority. But how to start your "side job" as a notable speaker at the beginning? In a contributed piece for Inc. Magazine, I shared the custom framework I apply when launching products in-house and consulting customers. Product marketing is just as applicable when you want to brand yourself. So it's time to put the theory on building an effective marketing strategy in practice with a practical case study. The "Zealot Checklist" framework could be applied in almost any context. Here's how the theory works in… Continue Reading
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10 SaaS Marketing Strategies for Businesses

SaaS marketing is a type of marketing that is tailored to software as a service solution. Traditional marketing is often split into two halves - inbound (bringing customers organically or through different mediums to the site), or outbound (reaching out to prospects, clients, partners, advertising and so forth). Those could also be performed online, or offline. SaaS marketing is the subset of traditional marketing that gains the best results for a SaaS solution. For instance, a 100% online-driven SaaS for IT professionals would not focus on offline media and would combine different practices for connecting with those IT professionals depending… Continue Reading
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Building an Effective Marketing Strategy (Inbound vs. Outbound)

As a firm believer in inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective marketing strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 60M - 450M monthly page views through programmatic advertisement. The healthy mix of inbound and outbound allows us to gauge the efficiency of our campaigns and mix in some PR and brand positioning for DevriX and our long-term partners. And since marketing strategies are among the trickiest business challenges out there, here's a practical… Continue Reading
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7 Strategic Ways to Build a Strong Sales Team For SMEs

Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several factors: Saleability of the Product The sales strategies used to sell the product Sales team management Individual sales team member’s ability to sell A strong sales team is one that hits quota and generates significant revenue for the business. However, building a strong sales team is often a process that combines hard work and luck. 1. Establishing the Right Mindset as SME Executives Everyone in charge of their own business should sell. That includes… Continue Reading
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Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns

Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing approach is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry or business size, but here’s what usually happens). Bootstrapped Companies Smaller self-funded firms are chaotic and often “hope for the best”. The smarter ones take smaller steps, speak frequently with their customers, attend industry events and form their decision-making process as a mix of all incoming opinions. They usually know of at least one… Continue Reading