I’m going to divide up the success model into smaller chunks that could be reviewed separately. A successful and profitable business venture of digital publication requires two main elements: Traffic A business model that allows for monetization In terms of traffic, the main reason people visit websites in the first place is content. This could…

Developing your personal brand through blogging, industry events, networking, social media activities will assist your influential status. People who invest in their own personal brand are known to have “a lot at stake” – and therefore would likely be committed to whatever they undertake as a challenge. What Is Personal Branding? Personal branding is a…

Starting a business is no unchartered territory – almost every inch of it has already been conquered. But not everyone was able to write a successful conquest; most of those who tried, failed. For there is a universal truth behind the stories of those who were fortunate: success doesn’t come easy. There’s a ton of…

Budget and timing are the two major reasons why businesses and salespersons lose B2B deals. This is according to a report from Chorus. This resonates the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing, but also in everything else. To be successful…

Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content becomes more and more…

A survey from Fast Company indicated that 55% of more than 1,000 hiring managers agree that remote work is more common these days and have the potential to become the new normal. While remote work presents certain challenges in business operation, many have thrived with its incorporation. Look at the case of Cisco. Back in…

A report from Inc.com states that around $3.1 billion is being spent by blue chip businesses for remedial writing training, $2.9 billion of which is spent on current employees and not new hires. This indicates that quality writing and impeccable written content production remains to be highly in demand these days.  By recognizing the importance…

The Pew Research Center reported that 90% of US adults believe that communication skills are the most important for children to get ahead in the world today. Meanwhile, 57.9% of employers believe that communication is the most sought- after soft skill among job hunters. Even without these statistics, communication skill is evidently vital in business…

We certainly live in the most entrepreneurial era since the inception of the humankind. Many are giving entrepreneurship a shot thanks to the media support, the large number of startup communities, somewhat accessible investment capital, and the development of the digital landscape. Media exposure looks like the holy grail of landing new customers and skyrocketing…

Consultancy.uk reports a total value of $250 billion in consulting services across the globe. Small and medium enterprises are uniquely suited to receiving digital consulting service because: They aren’t far too small (solopreneurs and micro firms). This means a larger budget and larger impact per big decision, plus the lack of strategic know-how in every…