Employer brand is the company’s brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.  Employer branding is the process of managing your reputation as an employer among your employees, potential hires, and…

Creating a positive work culture is a critical element in the success of any company.  In fact, 94% of business executives and 88% of employees surveyed believe that a distinct corporate culture is critical to the success of a business.  Your culture at work can have a huge impact on the performance of your employees…

One of the most frequent questions I receive when it comes to marketing is: “How do you come up with so many ideas over the past few years across so many channels?” The truth is, I get help—thanks to my team at Growth Shuttle following the processes we’ve established years ago especially on the social…

Remember the old saying, “People don’t quit jobs, they quit managers.”?  It’s similar when the people in charge are at fault.  Highly motivated and enthusiastic people, or people who want to make a change, give up because they don’t feel their leadership sees the future in the best possible manner. That leadership does not take…

Always being compliant with everything that a prospect or a client says is not the best practice to build a sustainable business.  This is one of the most important lessons I’ve learned over a decade of running a business and separately running a consultancy—advising small and medium enterprises. Regardless of the fact that clients often…

WordPress is often portrayed as an insecure platform that should be avoided for enterprise-grade projects. Having spent the past decade deploying WordPress for SMEs, I’ve busted this myth numerous times – including our guide for important security considerations disclosing our experience working with banks and other financial institutions. As the ubiquitous platform now powers over…

Several thought leaders have referred to 2020 as the year of great reset. But if you want to be really strict about it, most of the biggest business shifts started way back at the onset of the 21st century.  Traditional business leaders who are banking on traditional business leadership styles in this new century needlessly…

Time is money. Time lost means money lost. Time wasted means money wasted.  One of the leading causes behind businesses losing and wasting a lot of time and money is the amount of time they spend in business meetings. Middle managers typically spend 35% of their time in meetings while those who belong to the…

The richest people in the world run companies: Jeff Bezos, Bill Gates, Warren Buffett, Mark Zuckerberg—you don’t need a hint to associate their names with their corresponding companies. These are just some of the most successful business leaders of the biggest companies in the world. Microsoft and Amazon both employ over 100,000 people. The impact,…

A common question that we get from companies maintaining multiple sites, advanced or medium businesses with multiple publishing websites, and other forms of organizations that have to maintain several websites at once is: How do you manage and maintain a network of websites? Most of their concerns revolve around finding the best ways to offload,…