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How Can Freelancing Still Thrive in the Digital Market With Too Much Competition?
You shop from a supermarket nearby, grab lunch at the restaurant near your office space, order jeans from an eCommerce site offering discounts, probably hit the…
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When Does It Come In Handy to Do Discount Pricing?
Discount pricing is a standard marketing strategy. Some businesses simply prefer to build a revenue model that completely depends on discounted goods and services. If you’ve…
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Which Comes First: The Marketing or The Business Plan?
The marketing plan could be a subset of the business plan or completely obsolete during the first months of running a business. Deciding whether to prioritize…
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What Jobs Are Recruiters Having the Most Trouble Finding Qualified Candidates For?
Although I’m not a recruiter per se, I have led over a thousand interviews. With almost every role I looked for in IT, I have encountered…
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How Do CEOs Remain Fit While Running Successful Businesses?
Umaid Fahad Iqbal’s take on how busy Chief Executive Officers (CEOs), business people, or entrepreneurs remain fit is a must-read. His answer to the question is…
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How Can Remote Employees Stay Collaborative With the Office-Based Team?
Staying relevant and collaborative in a distributed environment requires a good effort from both the remote employees and the company. As a remote worker, trying to…
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Is It Good or Bad For Your Brand to Use Remarketing?
Remarketing is a powerful tool for keeping your brand top of mind with potential customers, but when executed poorly, it can backfire. The only possible reason…
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What Do Employees Need to Know to Better Work With the Senior Management?
Did you ever wish to know certain things that will make you work better with your senior management? Building a successful relationship with senior management can…