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How My Bestseller is Fueling Growth: The Ongoing Journey of MBA Disrupted
Sales are going back up as my newsletter keeps growing, mixed in with on-site events and podcasts. I published MBA Disrupted nearly 10 months ago and…
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Vanity Metrics vs. Real Profit: The Illusion of Revenue as a KPI
The more I think about revenue as a KPI, the more it resembles clicks and impressions on social. I can ask a real estate friend to…
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Adapting Revenue Models: How Businesses Can Thrive in a Changing Digital Landscape
Sifting through over a hundred prospects this year, most RFPs focus on transforming businesses by opening up new lines of revenue. This takes different forms, i.e.:…
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From Inbound Purist to Paid Media Pragmatist: Why I Ditched the Organic Hamster Wheel
I used to be an inbound advocate, spending over a decade preaching non-intrusive growth channels around organic. This model was sustainable back when SEO was a…
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Procurement Realities: Winning Deals Through Brand, Relationships & Value (Not Undercutting)
Procurement is a strong generator of great deals but realistically works in the following 3 scenarios: 1. Your brand is already the GO TO leader (or…
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The Hidden Costs of DIY: Why Scaling WordPress Ventures Requires More Than Just Code
15 years of building martech teams in DevriX scaling WordPress-driven ventures past 100MM monthly views is a specific type of MOAT that’s rare to find out…
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The AI Productivity Paradox: Why Faster Work Doesn’t Mean Bigger Growth
So Nadella disproved AI rapid growth because individual productivity does not contribute to GDP growth. I’ve had the same conversation 50 times with different executives running…
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Scaling a B2B Media Ecosystem: Growth, Trends & Cross-Platform Experiments
The B2B ecosystem media hat was formally founded just 3 months ago, with several projects starting earlier in 2024 (and a couple of satellite sites available…
