Beyond the Dip: Hedging, Yield, and Riding the Economic Whiplash

I see the doom and gloom with the global market – S&P 500 the lowest in the last 13 months, USD weakest in 6 months, let alone the big AI stock or the crypto market.

But this is just the tip of the iceberg and somewhat “the best outcome” when compared with a real recession, stagflation, or a depression.

Massive job cuts at scale and entire cities losing their household income is not unheard of in past epic recessions. DC is the only one that resembles that, and only because of DOGE scale cuts, not the economy itself.

My portfolio is down for the most part.

But I also get some profit share from traditional companies, annual yield from active investments, and dividends rolling.

With cheaper ad costs, growing first party sources is cheaper.

Some 3rd party sites in my network are compensating for some of the previous winners.

Some enterprise accounts using enterprise WCMs are reaching out for WordPress rebuilds for $50k – $100k, because a Brighspot license alone could be $10k a month.

Hedging the market isn’t easy, but it’s always a safer bet.

I get an average of 15% return annually across all assets. Some are 30% down, some 50% up, but never more than a year in a row.

But if a true depression kicks in, the entire global economy can stop for months – just what we were about to see in the first weeks of lockdowns in 2020 and magically managed to weather this out with digital carrying over the rest.