The executive newsletter funnel now has 2 Meta creatives working with a campaign out of learning.
Growth Shuttle Insider now has 18,677 subscribers. The higher the count, the more convincing the ad creative – especially the variants mentioning current readers from Meta, Amazon, Apple, Netflix, FedEx and other global brands.
At 11,000 subscribers, CAC was about $9 and I was funneling back to SparkLoop and Refind ads.
After 3 months of thought leadership ads and ongoing remarketing, with nearly double the size, some of the new creatives now resonate better.
The most important part here is that GSI is for executives, investors, M&A people and strategists reviewing macro data, and that’s a niche audience that isn’t spending a ton of time on social. But tradeshow email newsletter funnels aren’t quite traditional, let’s put it this way.
I moved away from MailChimp to beehiiv 18 months ago to open source the previous editions and link back to forecasts and bets I placed back in time. This is a powerful way to reflect on what seemed like plausible early on, and how my thinking process aligned or differed from reality.
Mapping out business objectives to global news is how I plan my weeks, run my quarterly mapping, allocate budgets, acquire assets, and pick investments.
https://lnkd.in/dd9t9vj3
