Archive
Answers
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Why COI (Cost of Inaction) Matters as Much as ROI
I was fixated on ROI throughout most of the 2010s, before my risk management spirit took over and introduced COI as an equally important KPI. What…
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The Real Cost of Inaction: Should You Replicate Beyond US-EAST-1?
Is it worth investing in a replicated AWS environment or a disaster recovery setup beyond US-EAST-1? The Amazon outage yesterday was pretty spectacular – with systems…
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Bridging the Gap Between Strategy and Execution: The Power of Hybrid Consulting
Our unique strength as a consultancy is the hybrid of fractional consulting and forecasting, mixed with in-house delivery. 👔 FTE executives coming on board without a…
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When Markets Slow, Leadership Must Evolve
Why management training is incompatible with the down markets, how social was designed for direct-to-consumer, and more lessons in the weekly newsletter read by 30,000 executives:…
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Attention Is Rented, Trust Is Earned: A Lesson from Pike Place
The ferry ride last night reminded me why big picture, high-level planning is best done offline, away from the clickbait and viral social web. 🎡 Behind…
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What a $244 Starbucks Visit Taught Me About Brand, Trust, and 2026 Strategy
I spent $244.58 in a Starbucks this morning, thanks to brand affinity and impeccable customer service, not AI and faceless paid ads. THE RULE OF THE…
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Why Executives Should Rethink Social Media’s Role in the Revenue Lifecycle
Consumer behavior is right in the center of the revenue lifecycle strategy for both consumer-led and B2B organizations. Greg has quoted this recent Financial Times report…
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Why Lithium Batteries Are Now Banned in Checked Luggage — and What It Reveals About Global Manufacturing
Lithium batteries are banned in checked luggage this year – and imported low-cost brands are a key reason for this. (The post here covers flawed battery…
