A data-packed edition defining GTM in 2026:
– Bain, Forrester, Gartner data points
– 1,000+ private and public companies monitored in our data set
– 8 annual roadmaps build directly with portfolio clients
– 15+ investments and their core strategy
Disclaimer: We set H1 2026 targets in August, and 90% of the quota has already been met by November 1st this year.
Companies still push back annual planning to the last 45 days of the year, if not January.
📅 While the 2020s have been turbulent, many successful enterprises plan before Q3 is over. This requires hiring ramp up time or rebuilding SOPs, calibrating systems, or re-establishing team-wide KPIs.
If you start planning in December or January, by the time you’ve met your resource needs (staff/tooling), Q3 will be right around the corner. And you are effectively planning H2 and the start of 2027 instead.
The full data-driven edition is live today – read below.
Also – we’re hiring engineers, engineering managers, marketing and account managers in our Sofia HQ this month (check the Jobs page on our website for available opportunities).
Growth Shuttle InsiderGrowth Shuttle Insider
The 2026 GTM reset: where enterprise buyers are moving
Mario Peshev
