Is Bootstrapping Back in Style? Navigating Growth in the Post-PPC Era

Is bootstrapping a viable growth lever again? 馃摪

My full recap on the macro shifts over the past 3 years and a summary of my webinar I hosted on Monday for hundreds of tech founders and engineers for Dev BG.

The original newsletter goes via beehiiv on Wednesdays, and the feedback was overwhelmingly positive – as executives and founders are working on 2026 planning, budget distribution across departments, possible M&A moves, and headcount alignment.

Distribution is the real problem today for new businesses and companies that failed to develop a strong brand in the PPC era.

And pouring more and more capital into this same funnel no longer works.

Executives are busy operating at high velocity in 2025 and forward, with social attention lower than ever since the past 5 years, AI slop online, and quick prototyping opportunities for small tools and bridge solutions. Networking is primarily warm and existing by now – fewer discoveries and lower trust for new relationships.

Read the full issue below.

Growth Shuttle InsiderGrowth Shuttle Insider

Bootstrapping outside of AI scaling in 2026

Mario Peshev


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Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”

His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.


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